[theme-reviewers] Theme Tag: Responsive

Chip Bennett chip at chipbennett.net
Tue Feb 26 00:09:10 UTC 2013

Sure, it's a buzzword, and as a buzzword it is overused (and oftentimes

But the mobile market is non-trivial, and users will want to find Themes
that will work on monitors as well as tablets and mobile devices. So, it is
in everyone's benefit to have a way to identify those Themes.

The key, I think, is defining what *WE* mean by a given keyword.
"Responsive" may mean many things to many people, but we control how the
keyword gets used (just like with every other keyword - for example, we
require implementing core functionality when claiming feature keywords like
"custom-background" and "custom-header").

As for "responsive" vs "flexible-width": let's ask the support forum
volunteers which term they'd prefer the keyword to be. :)


On Mon, Feb 25, 2013 at 7:03 PM, Otto <otto at ottodestruct.com> wrote:

> On Mon, Feb 25, 2013 at 5:50 PM, Bruce Wampler <weavertheme at gmail.com>
> wrote:
> > Sorry again - it IS the point that people know what responsive is.
> Hah!
> "Responsive", as a descriptive term, is completely meaning-free. It's
> a buzzword. Anything can be "responsive". You used some CSS media
> queries? Welp, guess it's responsive then. Or maybe you used some
> conditionals to make it look better on phones? Must be responsive. Or
> maybe you have it change as the window width changes? Or designed it
> specially for an iPad? Looks great on a Kindle? Yep, all "Responsive".
> Most overused buzzword in web design ever. And I include "Web 2.0" in
> that assessment.
> -Otto
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