[wp-hackers] Permalink Structure - Performance vs. SEO

Leo Baiano ljunior2005 at gmail.com
Mon Jun 13 14:39:56 UTC 2011

Thanks guys, I am convinced that the best way, at least while the WP does
not updatethis part is to use the structure id / post as it should not
affect that much in terms ofSEO but it can bring an improvement in

DAvid, when I talk pages are pages created in WP, but not necessarily state
that havefewer updates.

2011/6/13 David Law <wp-hackers at google-adsense-templates.co.uk>

> I've worked as an SEO consultant for almost a decade, have been
> working with WordPress for over half that time, built the best
> WordPress SEO theme around (by a mile) and can tell you your SEO
> analyst is wrong UNLESS every post in every category is also targeting
> the keywords within the category?
> That's not many sites that have that sort of SEO setup. If for example
> you have a site about dogs having a category dogs and having all posts
> within it would help with dogs relevant SERPs. But then if all your
> posts are about dogs you would use dogs in the post titles, so you
> would repeat dogs twice.
> Basically if it's an important keyword to a post you should use it as
> part of the post title.
> Ignoring the domain name the best folder/filename structure for all
> sites (not just WordPress) is
> keyword-phrase
> and if you name your posts with SEO in mind that should be covered by
> the posts title, therefore the best SEO permalink structure for most
> sites is
> /post-title
> Best SEO permalink structure taking into account performace is or a
> derivative of
> /id-post-title
> /id/post-title
> You can add a / to the end or .html or .php, I tend towards leaving
> that out now (used to use html years ago).
> When you mention Pages I assume you mean a lot of Static Pages rather
> than a lot of pages in total (a lot of posts) on the site? If so you
> should go with the performance example above, the SEO hit on the
> perfect structure is minimal having a number (the ID) added to all
> URLs.
> David
> --
> http://www.stallion-theme.com/ Stallion WordPress SEO Theme
> http://www.stallion-theme.com/stallion-wordpress-seo-plugin Stallion
> WordPress SEO Plugin
> On Sat, 11 Jun 2011 22:01:38 -0300, you wrote:
> >I have a question ... Working in a large project site and will have many
> >pages, so I opted for the permalink structure that shows the year before
> the
> >name of the post, did it to improve the performance of WP.
> >
> >The problem is that the analyst SEO project asked me to use the category
> >structure / name of the post, I explained that this causes WordPress to
> >create several lines of rules to be more than normal and can severely
> damage
> >the site in terms of performance, since whenever a URL is requested the WP
> >need to read a lot of rules to find how to handle the URL, but he claimed
> >that putting the loss of performance and loss of points in the
> optimization
> >SEO SEO ending balance weighing more.
> >
> >Ask references about the interference of the URL in the site optimization
> >but he has not handed me anything, so I come to exchange experience with
> you
> >on the subject, have done so? Actually the structure category / name of
> the
> >post instead of year / name of the post will greatly influence the
> >positioning of pages in search engines?
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Leo Baiano

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