[wp-hackers] Permalink Structure - Performance vs. SEO

David Law wp-hackers at google-adsense-templates.co.uk
Mon Jun 13 07:40:51 UTC 2011

I've worked as an SEO consultant for almost a decade, have been
working with WordPress for over half that time, built the best
WordPress SEO theme around (by a mile) and can tell you your SEO
analyst is wrong UNLESS every post in every category is also targeting
the keywords within the category?

That's not many sites that have that sort of SEO setup. If for example
you have a site about dogs having a category dogs and having all posts
within it would help with dogs relevant SERPs. But then if all your
posts are about dogs you would use dogs in the post titles, so you
would repeat dogs twice.

Basically if it's an important keyword to a post you should use it as
part of the post title.

Ignoring the domain name the best folder/filename structure for all
sites (not just WordPress) is


and if you name your posts with SEO in mind that should be covered by
the posts title, therefore the best SEO permalink structure for most
sites is


Best SEO permalink structure taking into account performace is or a
derivative of


You can add a / to the end or .html or .php, I tend towards leaving
that out now (used to use html years ago).

When you mention Pages I assume you mean a lot of Static Pages rather
than a lot of pages in total (a lot of posts) on the site? If so you
should go with the performance example above, the SEO hit on the
perfect structure is minimal having a number (the ID) added to all

http://www.stallion-theme.com/ Stallion WordPress SEO Theme
http://www.stallion-theme.com/stallion-wordpress-seo-plugin Stallion
WordPress SEO Plugin

On Sat, 11 Jun 2011 22:01:38 -0300, you wrote:

>I have a question ... Working in a large project site and will have many
>pages, so I opted for the permalink structure that shows the year before the
>name of the post, did it to improve the performance of WP.
>The problem is that the analyst SEO project asked me to use the category
>structure / name of the post, I explained that this causes WordPress to
>create several lines of rules to be more than normal and can severely damage
>the site in terms of performance, since whenever a URL is requested the WP
>need to read a lot of rules to find how to handle the URL, but he claimed
>that putting the loss of performance and loss of points in the optimization
>SEO SEO ending balance weighing more.
>Ask references about the interference of the URL in the site optimization
>but he has not handed me anything, so I come to exchange experience with you
>on the subject, have done so? Actually the structure category / name of the
>post instead of year / name of the post will greatly influence the
>positioning of pages in search engines?

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