[wp-hackers] Permalink Structure - Performance vs. SEO

David Law wp-hackers at google-adsense-templates.co.uk
Mon Jun 13 20:55:56 UTC 2011

On Mon, 13 Jun 2011 11:39:56 -0300, you wrote:

>Thanks guys, I am convinced that the best way, at least while the WP does
>not updatethis part is to use the structure id / post as it should not
>affect that much in terms ofSEO but it can bring an improvement in
>DAvid, when I talk pages are pages created in WP, but not necessarily state
>that havefewer updates.

The performance issue with using a permalink structure of just the
post title as I understand it is related to the post permalinks can
match Static Page permalinks (static pages are like your about page
that are not part of the archives, so not a post).

If you have a site with a lot of static pages (so not posts) it can
cause a performance issue.

I'm far, far from an expert in this area, so repeating information
posted by those who do understand database performance issues.

In my expereince if you have a site with few static pages and use the
permalink structure


which is


the permormance hit is minimal. This is the best SEO permalink

If you have a lot of static pages and are concerned at performance
(maybe a cheap hosting account so worried about resources) use


which is


or similar.

http://www.stallion-theme.com/ Stallion WordPress SEO Theme
http://www.stallion-theme.com/stallion-wordpress-seo-plugin Stallion
WordPress SEO Plugin

>2011/6/13 David Law <wp-hackers at google-adsense-templates.co.uk>
>> I've worked as an SEO consultant for almost a decade, have been
>> working with WordPress for over half that time, built the best
>> WordPress SEO theme around (by a mile) and can tell you your SEO
>> analyst is wrong UNLESS every post in every category is also targeting
>> the keywords within the category?
>> That's not many sites that have that sort of SEO setup. If for example
>> you have a site about dogs having a category dogs and having all posts
>> within it would help with dogs relevant SERPs. But then if all your
>> posts are about dogs you would use dogs in the post titles, so you
>> would repeat dogs twice.
>> Basically if it's an important keyword to a post you should use it as
>> part of the post title.
>> Ignoring the domain name the best folder/filename structure for all
>> sites (not just WordPress) is
>> keyword-phrase
>> and if you name your posts with SEO in mind that should be covered by
>> the posts title, therefore the best SEO permalink structure for most
>> sites is
>> /post-title
>> Best SEO permalink structure taking into account performace is or a
>> derivative of
>> /id-post-title
>> /id/post-title
>> You can add a / to the end or .html or .php, I tend towards leaving
>> that out now (used to use html years ago).
>> When you mention Pages I assume you mean a lot of Static Pages rather
>> than a lot of pages in total (a lot of posts) on the site? If so you
>> should go with the performance example above, the SEO hit on the
>> perfect structure is minimal having a number (the ID) added to all
>> URLs.
>> David
>> --
>> http://www.stallion-theme.com/ Stallion WordPress SEO Theme
>> http://www.stallion-theme.com/stallion-wordpress-seo-plugin Stallion
>> WordPress SEO Plugin
>> On Sat, 11 Jun 2011 22:01:38 -0300, you wrote:
>> >I have a question ... Working in a large project site and will have many
>> >pages, so I opted for the permalink structure that shows the year before
>> the
>> >name of the post, did it to improve the performance of WP.
>> >
>> >The problem is that the analyst SEO project asked me to use the category
>> >structure / name of the post, I explained that this causes WordPress to
>> >create several lines of rules to be more than normal and can severely
>> damage
>> >the site in terms of performance, since whenever a URL is requested the WP
>> >need to read a lot of rules to find how to handle the URL, but he claimed
>> >that putting the loss of performance and loss of points in the
>> optimization
>> >SEO SEO ending balance weighing more.
>> >
>> >Ask references about the interference of the URL in the site optimization
>> >but he has not handed me anything, so I come to exchange experience with
>> you
>> >on the subject, have done so? Actually the structure category / name of
>> the
>> >post instead of year / name of the post will greatly influence the
>> >positioning of pages in search engines?
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