[wp-trac] [WordPress Trac] #50416: 5.5 About Page

[WordPress Trac]

#50416: 5.5 About Page
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 Reporter:  davidbaumwald            |       Owner:  marybaum
     Type:  task (blessed)           |      Status:  assigned
 Priority:  normal                   |   Milestone:  5.5
Component:  Help/About               |     Version:
 Severity:  normal                   |  Resolution:
 Keywords:  needs-copy-review        |     Focuses:  ui, accessibility,
  needs-design-feedback              |  administration, ui-copy
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Comment (by marybaum):

 Replying to [comment:36 andreamiddleton]:
 > Replying to [comment:26 marybaum]:
 > > There's a later version of the layout with considerably shorter,
 tighter copy here:
 > >
 > > https://www.figma.com/file/D4tVZ0mJDcaRdODjk7XYTv/About-page-5.5-(Copy
 )?node-id=0%3A1
 >
 > I'm not certain that I see the shorter, tighter copy in the link you
 shared, @marybaum -- is it in "WP Admin Wrapper"? (Ack! I might be Figma-
 challenged!)
 >
 > I agree that **neutral** language is not the goal here, but I don't
 agree that the About page should be treated as advertising copy. This page
 always conveys the release team's enthusiasm for the features they're
 bringing to WordPress, but the intended audience is already using
 WordPress. To ensure readability and easy translation, the copy should be
 friendly and somewhat casual,  but also concise.
 >
 > I think a little additional copy editing is in order, to bring this
 closer to the WordPress voice. Happy to help with that in the same way
 that Josepha has in the past, but I want to make sure I'm working from the
 most recent draft. :)

 Our 5.5 team spent a good part of the afternoon/evening (time zones ... )
 working on the copy today in a Google doc here:

 https://docs.google.com/document/d/12Ag6CHVRIsX0DuGeQD9eniZCLJSNf_7rJamZfmxgZoI/edit

 And I agree that the people seeing this are already users. I may be
 overstating the case when I say it's advertising, exactly, though that's
 my background, and I've always thought of great ad copy as poetic and
 inspiring. When Josepha and I did the final edit for 5.4, I joked that I
 thought we were writing our version of a Lexus ad. And we got to a final
 version in about 45 minutes.

 I don't imagine that we're necessarily done, but the good news is we're
 farther along in the process, earlier, than I've been aware of in recent
 years. As long as we have a draft that talks to the reader as a single
 person, from the viewpoint of a fellow traveler and not as a hero
 announcing things from on high, and as long as we bring some energy to the
 process, I'm happy.

-- 
Ticket URL: <https://core.trac.wordpress.org/ticket/50416#comment:38>
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