[wp-meta] [Making WordPress.org] #5010: Further improvements to plugin page schema

[Making WordPress.org]

#5010: Further improvements to plugin page schema
------------------------------+---------------------
 Reporter:  jonoaldersonwp    |       Owner:  (none)
     Type:  defect            |      Status:  new
 Priority:  normal            |   Milestone:
Component:  Plugin Directory  |  Resolution:
 Keywords:  seo               |
------------------------------+---------------------
Description changed by jonoaldersonwp:

Old description:

> On plugin pages like https://en-gb.wordpress.org/plugins/wordpress-seo/,
> we should make further improvements to the schema.org markup to take
> advantage of rich(er) search engine results.
>
> Specifically:
>
> - Alter the `@type` property to `["SoftwareApplication","Product"]`.
>
> - Add an `image` property, where the value is an array containing the
> (largest version of) the banner image, and the (largest version of) the
> plugin icon. E.g., `["https://ps.w.org/wordpress-seo/assets/banner-
> 1544x500.png?rev=1843435", "https://ps.w.org/wordpress-seo/assets/icon-
> 256x256.png?rev=1834347"]`.
>     - If either image is not present/set, omit it from the array. If
> neither are present/set, don't set the `image` property at all.
>
> - Add a `url` property to the `offer` (the local canonical URL of the
> plugin)

New description:

 On plugin pages like https://en-gb.wordpress.org/plugins/wordpress-seo/,
 we should make further improvements to the schema.org markup to take
 advantage of rich(er) search engine results.

 Specifically:

 - Alter the `@type` property to `["SoftwareApplication","Product"]`.

 - Add an `operatingSystem` property, with a value of `WordPress`.

 - Add an `image` property, where the value is an array containing the
 (largest version of) the banner image, and the (largest version of) the
 plugin icon. E.g., `["https://ps.w.org/wordpress-seo/assets/banner-
 1544x500.png?rev=1843435", "https://ps.w.org/wordpress-seo/assets/icon-
 256x256.png?rev=1834347"]`.
     - If either image is not present/set, omit it from the array. If
 neither are present/set, don't set the `image` property at all.

 - Add a `url` property to the `offer` (the local canonical URL of the
 plugin)

--

-- 
Ticket URL: <https://meta.trac.wordpress.org/ticket/5010#comment:1>
Making WordPress.org <https://meta.trac.wordpress.org/>
Making WordPress.org