[wp-meta] [Making WordPress.org] #5010: Further improvements to plugin page schema

[Making WordPress.org]

#5010: Further improvements to plugin page schema
------------------------------+--------------------
 Reporter:  jonoaldersonwp    |      Owner:  (none)
     Type:  defect            |     Status:  new
 Priority:  normal            |  Milestone:
Component:  Plugin Directory  |   Keywords:  seo
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 On plugin pages like https://en-gb.wordpress.org/plugins/wordpress-seo/,
 we should make further improvements to the schema.org markup to take
 advantage of rich(er) search engine results.

 Specifically:

 - Alter the `@type` property to `["SoftwareApplication","Product"]`.

 - Add an `image` property, where the value is an array containing the
 (largest version of) the banner image, and the (largest version of) the
 plugin icon. E.g., `["https://ps.w.org/wordpress-seo/assets/banner-
 1544x500.png?rev=1843435", "https://ps.w.org/wordpress-seo/assets/icon-
 256x256.png?rev=1834347"]`.
     - If either image is not present/set, omit it from the array. If
 neither are present/set, don't set the `image` property at all.

 - Add a `url` property to the `offer` (the local canonical URL of the
 plugin)

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Ticket URL: <https://meta.trac.wordpress.org/ticket/5010>
Making WordPress.org <https://meta.trac.wordpress.org/>
Making WordPress.org