[wp-design] [Fwd: Re: WordPress Logo]

Matt Mullenweg m at mullenweg.com
Tue Mar 22 23:49:02 GMT 2005

I'm all about the loooove. Thoughts?

Note we still haven't seen what Jason Santa Maria is going to do.

-------- Original Message --------
Subject: 	Re: WordPress Logo
Date: 	Tue, 22 Mar 2005 23:29:17 +0000
From: 	Denis Radenkovic <denis at 38one.com>
To: 	Matthew Mullenweg <m at mullenweg.com>
References: 	<420D9108.9080400 at mullenweg.com>
<421647A6.1020707 at 38one.com> <4217C520.9070105 at mullenweg.com>
<4219DA4F.5040201 at 38one.com> <421BE7D9.1010603 at mullenweg.com>

Hi Matthew,

Please find attached the logo proposals I have made for the new
WordPress identity. I apologise if I made you wait a bit too long.

I have made three proposals, and I will continue working on the one you
choose. I have tried to make an eye-catching symbol that will help to
make the new WordPress identity good-looking, easily recognizable and
different from the competition.

A few words about all three proposals,
All of them can be rendered in three dimensions and colour, but at the
same time they work well in 2D, as well as in black and white.
A funky and fashionable look was also one of the things I wanted to
achieve, but as it should appeal to different tastes of different
people, I think it shouldn’t go too far!
All of the marks work well in very small dimensions.

*heart_logo.jpg *and *heart_RGB_logo.jpg *
The idea is a ‘W’ letter while the shape at the left of the logo conveys
a heart shape which evokes the value of WordPress as an exciting and
free, but at the same time, priceless blogging software.
The idea regarding colours, was to work in RGB colours. The shape of the
’W’ is conveyed  from the shape of the rotated speech bubble. The
advantage of the heart_RGB_logo.jpg is that it works well in RGB colours
and it gives more an impression of speech bubbles and conversation.

The last one is slightly different. It graphically describes how easy it
is to start blogging on your own website by using WordPress. With
WordPress you can quite literally “plug in and play”, but it is also
very versatile and customisable at the same time. The ‘W’ has a more
rounded look which evokes the sense of lightness and ease; this extends
into two small thought bubbles. I have added my own tagline!

At this stage, all three designs need to be developed further, and I
would work on the one that you choose. I am also thinking of developing
a customized typography for WordPress that would fit better with the
logo. The one I’ve used here is just an example.

Let me know your thought on the design.


Matt Mullenweg
http://photomatt.net  | http://wordpress.org
http://pingomatic.com | http://cnet.com
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