[theme-reviewers] Why can't theme authors have a second version of a theme?

[Trent Lapinski]

> If a different version of a theme will break this many websites, it's
> not the same theme. Point blank. Rename it and build the second brand
> the same way that you build the first brand.

We upgraded the grid to be mobile first, and upgraded to HTML5 there’s no way to go backwards. 

This is the nature of technology. The repo doesn’t allow us to not force update notices, or allow users to easily revert back to previous versions so naming convention is about the only thing we can do to protect the cycle of innovation.

We shouldn’t be forced to abandon our brand because of a draconian policy that clearly stifles innovation.

> Let's be clear here: the word "Responsive" is incredibly valuable to
> your business. It's not valuable to the admins of the theme
> repository, and if they allow Responsive II to be added into the
> repository, I will absolutely release a free theme titled Responsive
> III or Responsive IV into the repository.

Once again the slippery slope fallacy. I’ve repeatedly stated that all I am purposing is that established brands be able to use their brands for multiple products. I am not stating we should allow people to use other peoples brands.

> Your business has nothing to do with the repository, to be frank.

I agree.

> It's
> your job to figure out how to work within the guidelines of the repo,
> not the other way around.


I disagree. When the repo starts making business decisions on behalf my company then I absolutely will challenge the guidelines.

--Trent Lapinski
=============
CEO of CyberChimps Inc.
http://CyberChimps.com
Mobile (714) 904-4280
Twitter @trentlapinski
Skype: mobiletrent

On Sep 26, 2014, at 8:38 PM, Philip Arthur Moore <philip at pressbuild.com> wrote:

>> I just need someway to communicate that this is the new version of the Responsive theme without breaking millions of websites.
> 
> If a different version of a theme will break this many websites, it's
> not the same theme. Point blank. Rename it and build the second brand
> the same way that you build the first brand.
> 
> Let's be clear here: the word "Responsive" is incredibly valuable to
> your business. It's not valuable to the admins of the theme
> repository, and if they allow Responsive II to be added into the
> repository, I will absolutely release a free theme titled Responsive
> III or Responsive IV into the repository.
> 
> Your business has nothing to do with the repository, to be frank. It's
> your job to figure out how to work within the guidelines of the repo,
> not the other way around.
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> theme-reviewers mailing list
> theme-reviewers at lists.wordpress.org
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