[theme-reviewers] Theme Names

[Srikanth Koneru]

But Business is toooooo generic and fair game according to Chip.


On Sun, May 11, 2014 at 4:25 AM, Emil Uzelac <emil at uzelac.me> wrote:

> Dear Reviewers,
>
> (*while we hate to Police the names*)
>
> Before we do an actual Theme review, can you please check the names first
> and if the name is not appropriate, don't approve, or even continue with
> the ticket at all.
>
> We have been approving names similar to:
>
>    - My Business
>    - Your Business
>    - Our Business
>    - Flat Bootstrap
>    - Real Bootstrap
>    - Better Bootstrap
>    - Good News
>    - All News
>    - Real-Estate News
>
> That's not good and also makes admins job difficult when we need to reopen
> the ticket and close as not-approved because of the Theme name.
>
> So if we already have a Theme called *Example*, *WP Example* won't be
> appropriate, therefore should not be approved either.
>
> Names must not be related to another Theme and no SEO injected keywords
> either.
>
> This is a full-stop and instant not-approval, no questions asked.
>
> Why? Two reasons.
>
> 1) Our guideline says:
>
>    - Themes are required to use appropriate Theme Names.
>    - Themes are not to use related Theme names (e.g. WP Twenty Fourteen,
>    Twenty Fourteen WP, The Twenty Fourteen, etc.) in their name.
>
> 2) When Theme name changes it goes into different priority and won't be
> associated with first submission in anyway. It becomes a totally different
> beast.
>
> This is to avoid confusion, not only for users, but also for authors as
> well.
>
> Once we mark the ticket live there's nothing more we can do about, so if
> you can, let's try to avoid that please!
>
> Thanks,
> Emil
>
>
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>
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