[theme-reviewers] Theme Names

Chip Bennett chip at chipbennett.net
Thu Jun 26 18:11:56 UTC 2014


Honest question: what would you suggest that the *objective standard* be,
with respect to policing Theme names?


On Thu, Jun 26, 2014 at 1:05 PM, Catch Themes <info at catchthemes.com> wrote:

> It's not the matter of ranking. It's the matter of choices of theme name
> and manipulation. I feel The Box is so much manipulating Catch Box name. I
> don't care about ranking.
>
> Also I am not totally against it. But I wanted to ask, if this is fair or
> not. Why is this type of theme getting approved and live and how we are
> going to handle this type of issue in future.
>
>
> On Thu, Jun 26, 2014 at 11:46 PM, Emil Uzelac <emil at uzelac.me> wrote:
>
>> Let me ask you a question: If you have *Example Responsive* do you think
>> that your theme will rank better?
>>
>>
>> On Thu, Jun 26, 2014 at 12:59 PM, Catch Themes <info at catchthemes.com>
>> wrote:
>>
>>> But this doesn't answer my question.
>>>
>>> Catch Box Vs The Box : In Catch out theme in actually named Box, but to
>>> make it unique we added Catch as Prefix. So, it became Catch Box. Then
>>> doesn't this conflict with The Box.
>>> Responsive Vs Simple Responsive Vs Catch Responsive: If the box is
>>> allowed then why not Catch Responsive. I am totally confused.
>>>
>>>
>>>
>>> On Thu, Jun 26, 2014 at 11:39 PM, Emil Uzelac <emil at uzelac.me> wrote:
>>>
>>>>
>>>>    - Themes are *not* to use related Theme names (e.g. *WP Theme Name*
>>>>    , *Theme Name WP*, *The Theme Name*, etc.) in their name.
>>>>
>>>> As per
>>>> http://make.wordpress.org/themes/guidelines/guidelines-license-theme-name-credit-links-up-sell-themes/
>>>>
>>>>
>>>> On Thu, Jun 26, 2014 at 12:50 PM, Stephen Cui <scui2005 at gmail.com>
>>>> wrote:
>>>>
>>>>> I will have a theme called Catch The Box. :-)
>>>>>
>>>>>
>>>>> On Thu, Jun 26, 2014 at 1:48 PM, Catch Themes <info at catchthemes.com>
>>>>> wrote:
>>>>>
>>>>>> Then what about Responsive Vs Catch Responsive Vs Box Responsive
>>>>>>
>>>>>>
>>>>>>
>>>>>> On Thu, Jun 26, 2014 at 11:31 PM, Emil Uzelac <emil at uzelac.me> wrote:
>>>>>>
>>>>>>> No it does not mean that you can add any names.
>>>>>>>
>>>>>>> It means that we are not going to police the names like "Jumbo News"
>>>>>>> vs "Tiny News".
>>>>>>>
>>>>>>>
>>>>>>> On Thu, Jun 26, 2014 at 12:42 PM, Catch Themes <info at catchthemes.com
>>>>>>> > wrote:
>>>>>>>
>>>>>>>> WOW this means we can add any names.
>>>>>>>>
>>>>>>>>
>>>>>>>>
>>>>>>>> On Thu, Jun 26, 2014 at 11:24 PM, Emil Uzelac <emil at uzelac.me>
>>>>>>>> wrote:
>>>>>>>>
>>>>>>>>> We stop policing the names ;)
>>>>>>>>>
>>>>>>>>>
>>>>>>>>> On Thu, Jun 26, 2014 at 12:36 PM, Catch Themes <
>>>>>>>>> info at catchthemes.com> wrote:
>>>>>>>>>
>>>>>>>>>> what about the theme that just got live with the theme name "The
>>>>>>>>>> Box" http://wordpress.org/themes/the-box/. Doesn't this conflict
>>>>>>>>>> with our theme name "Catch Box"
>>>>>>>>>> http://wordpress.org/themes/catch-box/. It's making same
>>>>>>>>>> strategy and looks like wanted to capture the user of Catch Box with focus
>>>>>>>>>> on box.  Just wanted to confirm with the Admins whether this type of name
>>>>>>>>>> is allowed or not.
>>>>>>>>>>
>>>>>>>>>>
>>>>>>>>>> On Mon, May 12, 2014 at 8:53 AM, Emil Uzelac <emil at uzelac.me>
>>>>>>>>>> wrote:
>>>>>>>>>>
>>>>>>>>>>> (FCFS) should apply for Theme names and it does, however at the
>>>>>>>>>>> same time too similar makes directory look ugly.
>>>>>>>>>>>
>>>>>>>>>>>
>>>>>>>>>>> On Sun, May 11, 2014 at 8:46 PM, Edward Caissie <
>>>>>>>>>>> edward.caissie at gmail.com> wrote:
>>>>>>>>>>>
>>>>>>>>>>>> Common sense should be the best approach ... even though I had
>>>>>>>>>>>> "Opus Primus" in the theme repository for some time prior, the "Opus" theme
>>>>>>>>>>>> was still approved. Personally, I have no issues with that, and did not get
>>>>>>>>>>>> involved in that conversation when it was happening.
>>>>>>>>>>>>
>>>>>>>>>>>> I had actually considered using Opus myself but chose a
>>>>>>>>>>>> different naming convention due to the "branding" ideas I have for Opus ...
>>>>>>>>>>>> er, Opus Primus. I guess I better get used to referring to my own theme by
>>>>>>>>>>>> its proper name ... Opus Primus (*grin*)
>>>>>>>>>>>>
>>>>>>>>>>>> As it is, I do not think it would be wise for us to eliminate
>>>>>>>>>>>> theme name possibilities based on another more or less generic name already
>>>>>>>>>>>> in use, or submitted, but we should definitely take into consideration as
>>>>>>>>>>>> theme authors that using a more unique name would be more beneficial in the
>>>>>>>>>>>> long run than trying to capitalize on a common term. If you build something
>>>>>>>>>>>> noteworthy the name itself will not matter so much.
>>>>>>>>>>>>
>>>>>>>>>>>>
>>>>>>>>>>>> Edward Caissie
>>>>>>>>>>>> aka Cais.
>>>>>>>>>>>>
>>>>>>>>>>>>
>>>>>>>>>>>> On Sun, May 11, 2014 at 9:01 PM, Justin Tadlock <
>>>>>>>>>>>> justin at justintadlock.com> wrote:
>>>>>>>>>>>>
>>>>>>>>>>>>> The theme name Solar would be too generic.  It'd be unfair for
>>>>>>>>>>>>> us to police something like Solar Flare because you shouldn't get the
>>>>>>>>>>>>> rights to all uses of the single word "solar".  On the other hand, if you
>>>>>>>>>>>>> had submitted Solar Flare and someone else came along and submitted Solar
>>>>>>>>>>>>> Flare Plus, that's when we have a problem.
>>>>>>>>>>>>>
>>>>>>>>>>>>> What we really want is for theme authors to come up with
>>>>>>>>>>>>> unique names.  Some of that just takes a little common sense when we review
>>>>>>>>>>>>> themes or just awareness that this is something we need to look at.
>>>>>>>>>>>>>
>>>>>>>>>>>>>
>>>>>>>>>>>>> On Sun, May 11, 2014 at 2:10 AM, Jose Castaneda <
>>>>>>>>>>>>> jomcastaneda at gmail.com> wrote:
>>>>>>>>>>>>>
>>>>>>>>>>>>>> Yes and no. It would be like me submitting a theme called
>>>>>>>>>>>>>> Solar and then somebody else submitting a theme called Solar Flare. The
>>>>>>>>>>>>>> biggest thing really is communicating that with the author. If they really
>>>>>>>>>>>>>> have an issue with it we can, as a team, come up with a reasonable
>>>>>>>>>>>>>> solution, right? Granted some are more active than others but more feedback
>>>>>>>>>>>>>> is better than none. :)
>>>>>>>>>>>>>>
>>>>>>>>>>>>>> Let's just not turn this into a witch hunt.
>>>>>>>>>>>>>>
>>>>>>>>>>>>>>
>>>>>>>>>>>>>> On Sat, May 10, 2014 at 3:56 PM, Srikanth Koneru <
>>>>>>>>>>>>>> tskk79 at gmail.com> wrote:
>>>>>>>>>>>>>>
>>>>>>>>>>>>>>> But Business is toooooo generic and fair game according to
>>>>>>>>>>>>>>> Chip.
>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>> On Sun, May 11, 2014 at 4:25 AM, Emil Uzelac <emil at uzelac.me
>>>>>>>>>>>>>>> > wrote:
>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>>> Dear Reviewers,
>>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>>> (*while we hate to Police the names*)
>>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>>> Before we do an actual Theme review, can you please check
>>>>>>>>>>>>>>>> the names first and if the name is not appropriate, don't approve, or even
>>>>>>>>>>>>>>>> continue with the ticket at all.
>>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>>> We have been approving names similar to:
>>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>>>    - My Business
>>>>>>>>>>>>>>>>    - Your Business
>>>>>>>>>>>>>>>>    - Our Business
>>>>>>>>>>>>>>>>    - Flat Bootstrap
>>>>>>>>>>>>>>>>    - Real Bootstrap
>>>>>>>>>>>>>>>>    - Better Bootstrap
>>>>>>>>>>>>>>>>    - Good News
>>>>>>>>>>>>>>>>    - All News
>>>>>>>>>>>>>>>>    - Real-Estate News
>>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>>> That's not good and also makes admins job difficult when we
>>>>>>>>>>>>>>>> need to reopen the ticket and close as not-approved because of the Theme
>>>>>>>>>>>>>>>> name.
>>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>>> So if we already have a Theme called *Example*, *WP
>>>>>>>>>>>>>>>> Example* won't be appropriate, therefore should not be
>>>>>>>>>>>>>>>> approved either.
>>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>>> Names must not be related to another Theme and no SEO
>>>>>>>>>>>>>>>> injected keywords either.
>>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>>> This is a full-stop and instant not-approval, no questions
>>>>>>>>>>>>>>>> asked.
>>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>>> Why? Two reasons.
>>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>>> 1) Our guideline says:
>>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>>>    - Themes are required to use appropriate Theme Names.
>>>>>>>>>>>>>>>>    - Themes are not to use related Theme names (e.g. WP
>>>>>>>>>>>>>>>>    Twenty Fourteen, Twenty Fourteen WP, The Twenty Fourteen, etc.) in their
>>>>>>>>>>>>>>>>    name.
>>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>>> 2) When Theme name changes it goes into different priority
>>>>>>>>>>>>>>>> and won't be associated with first submission in anyway. It becomes a
>>>>>>>>>>>>>>>> totally different beast.
>>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>>> This is to avoid confusion, not only for users, but also
>>>>>>>>>>>>>>>> for authors as well.
>>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>>> Once we mark the ticket live there's nothing more we can do
>>>>>>>>>>>>>>>> about, so if you can, let's try to avoid that please!
>>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>>> Thanks,
>>>>>>>>>>>>>>>> Emil
>>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>>> _______________________________________________
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>>>>>>>>>>>>>>>> theme-reviewers at lists.wordpress.org
>>>>>>>>>>>>>>>> http://lists.wordpress.org/mailman/listinfo/theme-reviewers
>>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>>
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>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>
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>>>>>>>>>>>>>>
>>>>>>>>>>>>>>
>>>>>>>>>>>>>
>>>>>>>>>>>>> _______________________________________________
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>>>>>>>>>>>>>
>>>>>>>>>>>>>
>>>>>>>>>>>>
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>>>>>>>>>>>>
>>>>>>>>>>>
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>>>>>>>>>>>
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>>>>>>>>>>
>>>>>>>>>
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>>>>>>>>>
>>>>>>>>
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>>>>>>>>
>>>>>>>
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>>>>>>>
>>>>>>
>>>>>>
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>>>>>>
>>>>>
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>>>>>
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