[theme-reviewers] Clarification of Theme Naming Rules

[Stuart Wider]

Thanks Chip,
I take your point about trademark issues / identity issues. Its good to see
you are on the case with that.

On Thu, Jan 31, 2013 at 10:19 AM, Chip Bennett <chip at chipbennett.net> wrote:

> And that is the reason for the wording against overly generic "related"
> terms in Theme names. "Responsive" is pretty close to that line, for
> exactly the reasons being brought up here.
>
> (And this sort of thing is the reason that I've always tried to push for
> Guidelines to be as objective as feasible: the Theme Name guideline is very
> much subjective, and thus a potential source of confusion, disagreement,
> and inconsistency. Though, I don't know that the Theme Name guideline could
> feasibly be made any less-subjective/more-objective.)
>
>
> On Wed, Jan 30, 2013 at 6:42 PM, Stuart Wider <stuartwider at gmail.com>wrote:
>
>> Emil,
>> I would say that Twenty Eleven is a subtly different kind of name, when
>> its usage is for themes,
>> Twenty Eleven is not commonly used as a web design or theme related term.
>> Whereas for example, Responsive or Mobile are commonly used web or theme
>> design terms and therefore useful in titles so that users know exactly what
>> kind of theme it is just by looking at the name .
>>
>> On Thu, Jan 31, 2013 at 9:43 AM, Emil Uzelac <emil at themeid.com> wrote:
>>
>>> Hi Stuart,
>>>
>>> Here's me speaking from TRT point of view and taking "Responsive" out.
>>>
>>> Twenty Eleven is a number "2011", even more common than the word
>>> "Responsive", but we still can't use "Super Twenty Eleven".
>>>
>>> Thanks,
>>> Emil
>>>
>>>
>>> On Wed, Jan 30, 2013 at 5:03 PM, Stuart Wider <stuartwider at gmail.com>wrote:
>>>
>>>> Hi Guys,
>>>> I note that in the theme review guidelines that is says...
>>>> "Themes are *not* to use related Theme names (e.g. *WP Twenty Eleven*,
>>>> *Twenty Eleven WP*, *The Twenty Eleven*, etc.) in their name"
>>>>
>>>> Does this mean that if a theme on the repository already has used a
>>>> particular word in its name that it cannot be used in another themes name?
>>>>
>>>> Lets take Emil's theme for example.. The word 'Responsive' is a common
>>>> usage word.
>>>>
>>>> Does the rule above intend that no other theme could use a common usage
>>>> word such as 'Responsive' in their title, and that Responsive theme itself
>>>> has the only rights to use that word in a title, on first come first served
>>>> basis?
>>>>
>>>> Here's some quick made up examples of what I mean...
>>>>
>>>> Super Responsive
>>>> Mobile Responsive
>>>> Responsive to the Max
>>>>
>>>> Would those pass as theme names with the above rule? or not allowed?
>>>>
>>>> If those names were not allowed then it would follow that if I decided
>>>> to release a theme called 'Mobile' then no one else would be able to name
>>>> their theme with the word 'Mobile' in it eg. Ultra Mobile, Mobile Plus,
>>>> Mega Mobile.
>>>>
>>>> To sum up...
>>>> I'm seeking clarification on whether common usage words can be included
>>>> in new theme name, even if an existing theme uses the common usage word.
>>>>
>>>> Its an interesting conundrum ;)
>>>>
>>>> Many Thanks,
>>>> Stuart
>>>>
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>>>>
>>>>
>>>
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>>
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>
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