[wp-hackers] Permalink Structure - Performance vs. SEO

David Law wp-hackers at google-adsense-templates.co.uk
Sat Jun 18 01:48:14 UTC 2011

Stumbled upon
which says the issue with permalinks and performance has been fixed in
WordPress 3.0, anyone know if that's right?

"Update 1/4/2011: The problems described in this article regarding
WordPress functionality breaking due to permalink structures have been
fixed in version 3.0 and higher. Now the permalink structure suggested
by the people mentioned in this article is the best solution for SEO
optimized URL’s. Â However the WordPress Codex, the official WordPress
documentation, still suggests that you should start your permalink
structure with a number for performance reasons. In most WordPress
sites, the performance hit caused using the permalink structure
suggested by the SEO experts below would not be large enough to
out-weigh the SEO benefits."

Have a WordPress SEO tutorial that advices to consider this issue, if
it's fixed can update my advice.

Funny the site above appears to use the format


So wasn't following their own advice :-)

http://www.stallion-theme.com/ Stallion WordPress SEO Theme
http://www.stallion-theme.com/stallion-wordpress-seo-plugin Stallion
WordPress SEO Plugin

On Mon, 13 Jun 2011 08:40:51 +0100, you wrote:

>I've worked as an SEO consultant for almost a decade, have been
>working with WordPress for over half that time, built the best
>WordPress SEO theme around (by a mile) and can tell you your SEO
>analyst is wrong UNLESS every post in every category is also targeting
>the keywords within the category?
>That's not many sites that have that sort of SEO setup. If for example
>you have a site about dogs having a category dogs and having all posts
>within it would help with dogs relevant SERPs. But then if all your
>posts are about dogs you would use dogs in the post titles, so you
>would repeat dogs twice.
>Basically if it's an important keyword to a post you should use it as
>part of the post title.
>Ignoring the domain name the best folder/filename structure for all
>sites (not just WordPress) is
>and if you name your posts with SEO in mind that should be covered by
>the posts title, therefore the best SEO permalink structure for most
>sites is
>Best SEO permalink structure taking into account performace is or a
>derivative of
>You can add a / to the end or .html or .php, I tend towards leaving
>that out now (used to use html years ago).
>When you mention Pages I assume you mean a lot of Static Pages rather
>than a lot of pages in total (a lot of posts) on the site? If so you
>should go with the performance example above, the SEO hit on the
>perfect structure is minimal having a number (the ID) added to all

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