[wp-hackers] Permalink Structure - Performance vs. SEO

Chip Bennett chip at chipbennett.net
Wed Jun 15 02:01:12 UTC 2011

Why wouldn't someone, in that circumstance, write a *new* post, and then

(I'm actually about to do that for one of my particularly popular posts.)


On Tue, Jun 14, 2011 at 8:47 PM, Lynne Pope <lynne.pope at gmail.com> wrote:

> On Wed, Jun 15, 2011 at 1:13 PM, Leo Baiano <ljunior2005 at gmail.com> wrote:
> > Lynne, I think this sense that you speak of is very important to include
> > the
> > URL in the titleof the post (so the date to appear more visible in search
> > results) that in the URL. Know someone who usually put the date in the
> > title
> >  of their texts?
> >
> > See, people do not care if the date is in the URL, it is important to
> know
> > the date of thenews, the only way this information is more visible in the
> > URL that anywhere else on the page is if someone is only seeing the URL,
> > because frankly, when access to a newsURL is the last thing I'm paying
> >  attention.
> >
> No, I'm talking about the URL. If I see an URL like
> http://example.com/2006/11/06/great-wordpress-tricks I wouldn't bother
> going
> to that link. I would assume the article was written on 06/11/2006 and that
> it is no longer relevant. The problem with this is that some sites will
> post
> a series of posts with updated information. So, there might be
> http://example.com/2007/11/06/more-great-wordpress-tricks and
> http://example.com/2011/11/06/even-more-great-wordpress-tricks.
> BUT, on other sites, the 2006 post may be getting continually updated,
> keeping the content fresh and relevant. So,
> http://example.com/2006/11/06/great-wordpress-tricks might have been
> updated
> yesterday but the URL makes me think its  nearly five years old.  I don't
> think I am the only person who never bothers to visit URL's that come up in
> SERP's that look old.
> Lynne
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