[wp-hackers] Permalink Structure - Performance vs. SEO

Leo Baiano ljunior2005 at gmail.com
Tue Jun 14 15:19:58 UTC 2011

Pardon me, I wrote every answer in Portuguese, English follows.

There is a real advantage in the structure year / month / name of post for
id / name of the post, but this only applies if the link being passed down
verbally or written down on paper and I believe that less than 1% of
exchanging links happens that way.

One argument used to defend the structure category / name of the post is to
create apath in the URL and it would be important in terms of indexing. I
saw the contentindicated by his friend Christopher Ross where Matt Cutts
says that the depth of thekeywords in the URL does not matter, but in this
case it would not be deep but onlytmbém a way that categorizes the content. I
do not know to what extent this may be important in the URL.

2011/6/14 Leo Baiano <ljunior2005 at gmail.com>

> Realmente existe uma vantagem na estrutura ano/mes/nome do post em relação
> a id/ nome do post, mas esta só se aplica no caso do link ser repassado
> verbalmente ou anotado em um papel e acredito que menos de 1% da troca de
> links acontece dessa forma.
> Um argumento utilizado para defender a estrutura categoria/ nome do post é
> a criação de um caminho na URL e que isso seria importante em termos de
> indexação. Vi o conteúdo indicado pelo amigo Christopher Ross onde Matt
> Cutts diz que a profundidade das palavras chaves na URL não importa, mas
> neste caso não se trataria apenas de profundidade mas tmbém de um caminho
> que categoriza o conteúdo. Não sei até que ponto isso pode ser importante na
> URL.
> 2011/6/14 Eric Mann <eric at eam.me>
>> >
>> > 2)  "Good links come from humans, not computers" There is a minor flaw
>> > in use of links for popularity. Don't know a solution. But links
>> > should not be the "be all end all" of value. There are many extremely
>> > valuable websites that I use on a daily basis that I have never
>> > published a link to. I  might email the link. Or, PM the link. But I
>> > don't put the link on a webpage or in a blog. As search engines have
>> > gained popularity the need for posting mini-menus of links on a topic
>> > has diminished. Every time you mention to someone to "google it"
>> > rather than post a set of personal favorite links you are proving the
>> > point that individuals creating links of favorite content is on the
>> > wane. At the moment I suspect that if you actually measured the number
>> > of links being created we'd find a large percentage being created by
>> > computers in the form of text link spam bots or link-exchange
>> > scheme-bots. My own rant. :)
>> People "Google" content when they don't have a usable reference.  If you
>> want to really test the human-usability of your links, write them down on
>> a
>> sticky note and ask someone to visit the page.  If your link is along the
>> lines of http://mysite.com/234192384/my-cool-post then it's easy enough
>> to
>> write down and easy enough to type, but can break.  The "my-cool-post"
>> slug
>> stands out, but if numbers are accidentally transposed in the id
>> (234192384)
>> or someone reads a 6 rather than an 8, then they'll land on the wrong
>> post.
>> A date-based system, though, is less prone to breaking.  If your URL is
>> along the lines of http://mysite.com/2011/06/my-cool-post you end up with
>> the following fallbacks:
>>   - If the slug is wrong, the user gets a list of all posts published in
>>   June of 2011
>>   - If the month is wrong (whether the slug is right or not), the user
>> gets
>>   a list of all the posts published in whatever month they entered
>>   - If they leave off the month, the user gets a list of all 2011 posts
>> The advantage of this system is that it minimizes 404 errors.
>> The reality of the world, and this is hard for many of us who subscribe to
>> a
>> hacker-related email list to remember, is that the majority of end users
>> won't be PMing, emailing, or tweeting the link.  A lot of people (and by
>> "a
>> lot" I mean everyone I've ever met who isn't in a tech-centered career)
>> will
>> pass on links by writing them down, printing them in a document,
>> displaying
>> them on screen in a presentation, or delivering it verbally to someone
>> else.
>>  If your link breaks down in any of these media, then whether or not it's
>> SEO-friendly doesn't really matter.
>> 1) Please try to keep in mind (occasionally at least) that some of us
>> > WP as a CMS for content that is not time sensitive. And , in fact the
>> > inclusion of year/month is misleading or confusing. So date is not
>> > *always* a good thing to make prominent. In these cases post id would
>> > be a better fit.
>> Yes, this is a dilemma to be sure.  But if your content is truly evergreen
>> (the inclusion of a year/month is misleading), then should you really be
>> publishing it as a post?  Evergreen content is better suited to pages in
>> the
>> WP system.  Pages still function like posts, but aren't included in the
>> standard loop on the homepage and have a URL that lacks a date/time stamp.
>>  If your article was written 3 years ago but is still relevant, make it a
>> page instead.
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> --
> Amplexos,
> Leo Baiano
> http://www.leobaiano.com
> http://www.blog.ljunior.com
> http://www.mcelebridades.com
> http://www.twitter.com/leobaiano


Leo Baiano

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