[wp-hackers] Permalink Structure - Performance vs. SEO

Leo Baiano ljunior2005 at gmail.com
Tue Jun 14 15:18:06 UTC 2011

Realmente existe uma vantagem na estrutura ano/mes/nome do post em relação a
id/ nome do post, mas esta só se aplica no caso do link ser repassado
verbalmente ou anotado em um papel e acredito que menos de 1% da troca de
links acontece dessa forma.

Um argumento utilizado para defender a estrutura categoria/ nome do post é a
criação de um caminho na URL e que isso seria importante em termos de
indexação. Vi o conteúdo indicado pelo amigo Christopher Ross onde Matt
Cutts diz que a profundidade das palavras chaves na URL não importa, mas
neste caso não se trataria apenas de profundidade mas tmbém de um caminho
que categoriza o conteúdo. Não sei até que ponto isso pode ser importante na

2011/6/14 Eric Mann <eric at eam.me>

> >
> > 2)  "Good links come from humans, not computers" There is a minor flaw
> > in use of links for popularity. Don't know a solution. But links
> > should not be the "be all end all" of value. There are many extremely
> > valuable websites that I use on a daily basis that I have never
> > published a link to. I  might email the link. Or, PM the link. But I
> > don't put the link on a webpage or in a blog. As search engines have
> > gained popularity the need for posting mini-menus of links on a topic
> > has diminished. Every time you mention to someone to "google it"
> > rather than post a set of personal favorite links you are proving the
> > point that individuals creating links of favorite content is on the
> > wane. At the moment I suspect that if you actually measured the number
> > of links being created we'd find a large percentage being created by
> > computers in the form of text link spam bots or link-exchange
> > scheme-bots. My own rant. :)
> People "Google" content when they don't have a usable reference.  If you
> want to really test the human-usability of your links, write them down on a
> sticky note and ask someone to visit the page.  If your link is along the
> lines of http://mysite.com/234192384/my-cool-post then it's easy enough to
> write down and easy enough to type, but can break.  The "my-cool-post" slug
> stands out, but if numbers are accidentally transposed in the id
> (234192384)
> or someone reads a 6 rather than an 8, then they'll land on the wrong post.
> A date-based system, though, is less prone to breaking.  If your URL is
> along the lines of http://mysite.com/2011/06/my-cool-post you end up with
> the following fallbacks:
>   - If the slug is wrong, the user gets a list of all posts published in
>   June of 2011
>   - If the month is wrong (whether the slug is right or not), the user gets
>   a list of all the posts published in whatever month they entered
>   - If they leave off the month, the user gets a list of all 2011 posts
> The advantage of this system is that it minimizes 404 errors.
> The reality of the world, and this is hard for many of us who subscribe to
> a
> hacker-related email list to remember, is that the majority of end users
> won't be PMing, emailing, or tweeting the link.  A lot of people (and by "a
> lot" I mean everyone I've ever met who isn't in a tech-centered career)
> will
> pass on links by writing them down, printing them in a document, displaying
> them on screen in a presentation, or delivering it verbally to someone
> else.
>  If your link breaks down in any of these media, then whether or not it's
> SEO-friendly doesn't really matter.
> 1) Please try to keep in mind (occasionally at least) that some of us
> > WP as a CMS for content that is not time sensitive. And , in fact the
> > inclusion of year/month is misleading or confusing. So date is not
> > *always* a good thing to make prominent. In these cases post id would
> > be a better fit.
> Yes, this is a dilemma to be sure.  But if your content is truly evergreen
> (the inclusion of a year/month is misleading), then should you really be
> publishing it as a post?  Evergreen content is better suited to pages in
> the
> WP system.  Pages still function like posts, but aren't included in the
> standard loop on the homepage and have a URL that lacks a date/time stamp.
>  If your article was written 3 years ago but is still relevant, make it a
> page instead.
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Leo Baiano

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