[wp-trac] [WordPress Trac] #53287: Make SEO Meta Data Easy

[WordPress Trac]

#53287: Make SEO Meta Data Easy
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 Reporter:  deborah86    |       Owner:  (none)
     Type:  enhancement  |      Status:  new
 Priority:  normal       |   Milestone:  Awaiting Review
Component:  Editor       |     Version:  5.7.2
 Severity:  normal       |  Resolution:
 Keywords:               |     Focuses:
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Comment (by belamer):

 This enhancement is sorely needed. I think of it as native SEO
 functionality. The WordPress Plugin landscape is littered with bloated SEO
 plugins that are not really needed. Having native functionality for TITLE,
 DESCRIPTION meta and the ability to change them (for example if the
 initial Post/Page Title was too long) would obviate the need for SEO
 plugins for most users.

 Replying to [ticket:53287 deborah86]:
 > **What problem does this address?**
 > Having SEO meta data is an important part of SEO. I am frustrated
 because in order to just add simple meta data to a page or post, a plugin
 must be downloaded or code must be inserted. Usually the plugin adds extra
 features that create additional notifications and bloat on the website.
 >
 > Google sees proper SEO titles and descriptions as important that is why
 pages without these features show up with errors in Google Lighthouse.
 >
 > **What is your proposed solution?**
 > My solution is to have the Gutenberg editor use the post excerpt for the
 meta description, the post tile for the meta title, and the post's tags
 for the meta tags. That way users can have basic SEO features when they
 use the Gutenberg editor instead of installing an additional plugin.
 >
 > My solution makes it easier for new users who might not understand much
 about SEO to have an optimized website to compete in search engines
 better. Many WordPress users don't have the time or the budget to learn
 how to use SEO so making the editor SEO-friendly from the beginning is a
 start.
 >
 > This also removes the SEO error a page will get in Google Lighthouse for
 not having a proper SEO title and description.
 >
 > Originally from [https://github.com/WordPress/gutenberg/issues/32208]

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Ticket URL: <https://core.trac.wordpress.org/ticket/53287#comment:2>
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