[wp-trac] [WordPress Trac] #50416: 5.5 About Page

[WordPress Trac]

#50416: 5.5 About Page
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 Reporter:  davidbaumwald            |       Owner:  marybaum
     Type:  task (blessed)           |      Status:  assigned
 Priority:  normal                   |   Milestone:  5.5
Component:  Help/About               |     Version:
 Severity:  normal                   |  Resolution:
 Keywords:  has-strategy-brief has-  |     Focuses:  ui, accessibility,
  first-copy needs-layout            |  administration, ui-copy
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Changes (by marybaum):

 * keywords:  needs-patch needs-design needs-strategy-brief needs-copy =>
     has-strategy-brief has-first-copy needs-layout
 * focuses:  ui, accessibility, administration => ui, accessibility,
     administration, ui-copy


Comment:

 This html file is a first go at the copy, based largely on this message
 strategy
 (https://docs.google.com/document/d/1Bw4aTbtoqAdYLxuXiZjKIYVnePzLt772qlud83imTx8/edit#heading=h.dulxln433j2l)

 I learned to use message strategies at my first good agency job, in 1983.
 They were a requirement on every project and had come to the place I was
 working by way of Ted Bates & Company, a Chicago ad agency whose
 philosophy was "It's not creative unless it sells."

 Contemporary agencies sometimes call these creative briefs; it doesn't
 really matter what we call them, as long as we're aware that our purpose
 is to communicate with our users and help them celebrate everything great
 about this new software they've just downloaded -- and for FREE!

 Rough layouts to come shortly.

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Ticket URL: <https://core.trac.wordpress.org/ticket/50416#comment:9>
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