[wp-trac] [WordPress Trac] #45033: Add TIDAL to oEmbed whitelist

[WordPress Trac]

#45033: Add TIDAL to oEmbed whitelist
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 Reporter:  tidal        |      Owner:  (none)
     Type:  enhancement  |     Status:  new
 Priority:  normal       |  Milestone:  Awaiting Review
Component:  Embeds       |    Version:
 Severity:  critical     |   Keywords:  needs-patch
  Focuses:               |
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 At TIDAL we have recently finished our new modern embed player. Compared
 to the old embed this one is free from Flash, login requirements and has a
 new fresh design.  It's made lean and responsive and optimised to load
 fast. We've also set up an oEmbed API for it. We would like to get this
 new embed player whitelisted in WordPress.

 I've read through the documentation on whitelisting providers available
 here: https://make.wordpress.org/core/handbook/contribute/design-decisions
 /#whitelisting-oembed-providers

 TIDAL started back in 2015 and is today one of the biggest music streaming
 providers, and one of few with music videos and high fidelity sound. So
 I'd say we meed the criteria for being a well-established, popular,
 trusted and mainstream service. We implement the oEmbed specification and
 use the rich and video oEmbed types for our embeds.

 As for the security concern it is important for us at TIDAL as well. In
 our oEmbed API response we only pass an iframe in the HTML field which
 load a direct embed url. To further touch on the matter we also care for
 not leaving black holes on the web which can be vectors for malwares or
 unpleasant user experiences. An example is that our previous embeds are
 migrated to this new TIDAL embed player.

 I'll go through the "things to be considered" list of questions;

 **Is the service is popular enough for core developers to have heard of it
 before? Is it "mainstream?"**

 Probably :)

 **If similar services are already supported, how does this service compare
 in terms of size, features, and backing?**

 Spotify is already supported, in terms of size they have the same
 restrictions on sizes in their oEmbed API as we do (maxwith/maxheight for
 rich/video types). For features: TIDAL, apart from Spotify, also serves
 video embeds. This can be an on demand video or a live stream.

 **Does this service have a large following on Twitter, Facebook, or other
 social media?  Is its Twitter account verified?**

 * Twitter: >242 000 (Twitter account is verified)|
 https://twitter.com/TIDAL
 * Facebook: >972 000 | https://nb-no.facebook.com/TIDAL/
 * Instagram: >413 000 | https://www.instagram.com/tidal/

 **Is its oEmbed endpoint clearly established and properly documented?**

 The oEmbed endpoint is available at https://oembed.tidal.com and as per
 the oEmbed documentation it takes an URL as required parameter. As for our
 case it would be one of the links you get when clicking share in the
 applications, for example https://tidal.com/track/74695970. (
 https://oembed.tidal.com/?url=https://tidal.com/track/74695970 ) There is
 not documentation on our oEmbed API endpoint separately since the main
 usage is intended to be via the oEmbed discovery procedure and seamless to
 the normal user.

 **Does the oEmbed endpoint work with WordPress' oEmbed auto-discovery?**

 Yes. Our browser pages have the oEmbed discovery <link> tag. Example:
 https://tidal.com/browse/track/74695970 which has
 {{{
 <link rel="alternate" type="application/json+oembed"
 href="http://oembed.tidal.com/?url=https://tidal.com/track/74695970" />
 }}}
 in the source code.

 **Does the service make an effort to build relationships with developers,
 such as through robust APIs?**

 For APIs to be consumed from the outside we stive to create robust APIs.
 For example the oEmbed API is made in golang and runs on AWS Lambda to
 scale easily.

 **How old is the service?**

 TIDAL, launched in March 2015.

 **Does it have a well-established Wikipedia article? (Seriously.)**

 We seriously do. https://en.wikipedia.org/wiki/Tidal_(service)

 **Has anyone written a WordPress plugin that leverages the service in some
 way, whether adding it as an oEmbed provider, creating a shortcode, or
 leveraging other APIs of the service? Do these plugins have any noticeable
 adoption or traction that would indicate usage and demand?**

 Bjørn Johansen and Paul Schreiber has written an "Embed Tidal" plugin.
 This created an embed from a TIDAL link. It creates embeds for the old
 TIDAL embed though, the one with Flash that is now replaced on our end.
 And does not use the oEmbed API that came with the new embed we recently
 launched.
 Link: https://wordpress.org/plugins/embed-tidal/

 **Is the provider frequently proposed?**

 No idea.

 \\
 I hope we can get it done soon. Let me know if there is anything I can do
 to help. :)
 \\

 Kind regards, \\
 Jeremy Karlsson\\
 TIDAL

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Ticket URL: <https://core.trac.wordpress.org/ticket/45033>
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