[wp-trac] [WordPress Trac] #41316: Introduce "Try Gutenberg" callout

[WordPress Trac]

#41316: Introduce "Try Gutenberg" callout
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 Reporter:  melchoyce                  |       Owner:  pento
     Type:  task (blessed)             |      Status:  reopened
 Priority:  normal                     |   Milestone:  4.9.8
Component:  Editor                     |     Version:
 Severity:  normal                     |  Resolution:
 Keywords:  has-patch has-screenshots  |     Focuses:  administration
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Comment (by kjellr):

 Hey friends! I've picked this up in the past week or so, and wanted to
 share a proposed revision.

 [[Image(https://cldup.com/4jbbVFcl7A.png)]]

 In general, this contains most of the content from the previous 3-column
 direction, but it does so with a lot less text. That alone makes this much
 less intimidating.

 A concern I had with the previous direction was that it was full of
 warnings + disclaimers ("we know there are still kinks", "weak points",
 etc.) but didn't provide much in the way of motivation. If the goal of
 this callout is to get people to try Gutenberg, we'll want to make sure we
 put our best foot forward — while still being honest about the potential
 for issues.

 To that end, The copy received a rework (Thanks, Ben Humberman!) so that
 it presents Gutenberg as something fresh and exciting, while still being
 clear that Gutenberg is still under active development. For instance, the
 headline uses the word "test" instead of "try". That's a bit of a
 reposition for this callout, but I think it helps clearly set expectations
 without relying on language that could be interpreted as apologetic.

 In this version, I'm pairing the "Install" button with a secondary "Learn
 More" button. I like the dual buttons in this case, as they slow the user
 down just a little bit. It forces them to pause and make a decision rather
 than just clicking the install button automatically. My thought is that
 "Learn More" would link to wordpress.org/gutenberg/.

 On the right, I've listed out a few of the finer details we introduced in
 the 3-column version. These are all important to note, but hierarctically
 they deserve to be secondary to the motivation: we don't want to scare
 people away.

 For the image on the left, I've inserted a simplified (blueprint) version
 of the inserter, but this could easily be swapped out for a GIF as we'd
 discussed earlier in this thread. I like the inserter becacuse it's a
 cornerstone of the new interface, and it quickly implies the idea of
 blocks.

 Looking forward to feedback. 🙂

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Ticket URL: <https://core.trac.wordpress.org/ticket/41316#comment:119>
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