[wp-trac] [WordPress Trac] #38181: Add oEmbed support for Amazon Kindle Instant Previews

[WordPress Trac]

#38181: Add oEmbed support for Amazon Kindle Instant Previews
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 Reporter:  jsepia                               |       Owner:  swissspidy
     Type:  enhancement                          |      Status:  assigned
 Priority:  normal                               |   Milestone:  4.7
Component:  Embeds                               |     Version:  trunk
 Severity:  normal                               |  Resolution:
 Keywords:  has-patch needs-testing has-unit-    |     Focuses:
  tests                                          |
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Comment (by jsepia):

 Replying to [comment:21 jorbin]:
 > Are the embeds primarily aimed at selling books, or providing content
 for end users? My first reaction is that this seems to be a glorified
 advertising embed.

 Our primary goal is to allow people to explore books.  We built Kindle
 instant preview to serve as a way for people to connect over books just
 like they can connect over video with Vimeo and YouTube and music with
 AudioBoom and SoundCloud.
 * End users can use KIP to get additional context on an article or page
 that mentions a book ([http://www.businessinsider.com/putin-said-he-could-
 destroy-the-us example]).
 * Authors can use KIP to share their own books
 ([https://msolneyauthor.com/2016/09/24/the-sale-continues-with-blood-of-
 kings/ see example]) so readers can get a sense of the writing style and
 storyline, which is a valuable web tool for authors.
 Kip does include an option to purchase the book; however we designed Kip
 specifically to focus on bringing customers into a reading experience for
 a book they just discovered.  We purposefully designed it to not look like
 an Amazon purchase experience by quietening the branding for Amazon and
 Kindle within the experience, ensuring that the content takes center
 stage. We appreciate your feedback and are sensitive to concerns around
 this product potentially being perceived in an ad; we are working to
 further improve the look and feel to address this soon.

 > Also, Is this for embedding any amazon page?  The regex picks up all
 amazon urls. What does the kindle instant preview look like if I use the
 URL for a pair of pants?

 For now, the service only provides embeds for KIP URLs (`read.amazon.com`
 et al).

 We would like to generate embeds for any Amazon URL that represents a
 Kindle book ([https://www.amazon.com/dp/B000SEGUDE example]), but whether
 we enable this feature will depend on multiple factors. For one, we need
 to verify and ensure that our service can handle the addidional load with
 no impact to the end user experience.

 We currently have no plans to generate embeds for Amazon products that
 aren't books. Those will return a 404 as prescribed by the oEmbed spec.

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Ticket URL: <https://core.trac.wordpress.org/ticket/38181#comment:23>
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