[wp-trac] [WordPress Trac] #38181: Add oEmbed support for Amazon Kindle Instant Previews

[WordPress Trac]

#38181: Add oEmbed support for Amazon Kindle Instant Previews
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 Reporter:  jsepia                                  |       Owner:
     Type:  enhancement                             |      Status:  new
 Priority:  normal                                  |   Milestone:  4.7
Component:  Embeds                                  |     Version:  trunk
 Severity:  normal                                  |  Resolution:
 Keywords:  has-patch needs-testing has-unit-tests  |     Focuses:
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Comment (by jsepia):

 Replying to [comment:9 ocean90]:
 > @jsepia Could you please answer
 [https://make.wordpress.org/core/handbook/contribute/design-decisions
 /#whitelisting-oembed-providers the questions on whitelisting providers]?
 This will help us in the decision process.

 You will find answers to all the inclusion criteria below.

 ----

 > Is the service is popular enough for core developers to have heard of it
 before? Is it “mainstream?”

 We are in early stages of development for Kindle instant preview. We are
 currently focused on learning more about the right experience for end
 users and iterating quickly.  We expect Kindle instant preview to be the
 go-to way people use to connect or reference a book just like people use
 YouTube to connect or reference a video.

 > If similar services are already supported, how does this service compare
 in terms of size, features, and backing?

 Our service is free and accessible to any user, at any time – no sign-ups
 required. It is also a web-based reading experience so there is no app
 download required. Scribd does have a product that allows users add book
 previews to their site; however, users must be a Scribd member.

 > Does this service have a large following on Twitter, Facebook, or other
 social media?

 Kindle instant preview does not have an active social media following
 (e.g. Mentions or dedicated pages); it is mentioned and used by the
 overall Kindle brand, which does have a social media presence across
 mediums. People use Kindle instant preview to talk about books on social
 media, not the product itself. For example, people use Vimeo to talk about
 a video on Facebook, but they rarely talk about Vimeo. The same would
 apply here.

 > Is its Twitter account verified? Is its oEmbed endpoint clearly
 established and properly documented? (Sometimes, they are just a
 developer’s pet project that may not be supported.)

 This oEmbed endpoint is an official feature of Kindle Instant Previews. It
 has been rigorously tested within Amazon, and it is already in use by
 WordPress.com. We have not released any public documentation as of yet,
 but we do have plans to make our oEmbed feature known to the public.

 > Does the service make an effort to build relationships with developers,
 such as through robust APIs?

 We have a few tools available to use it.  We have a [Product Advertising
 API](https://affiliate-
 program.amazon.com/gp/advertising/api/detail/main.html) solution as well
 as a self service tool available on amazon.com.  Customers reference the
 following link to learn more about the self service tool:
 www.amazon.com/kindleinstantpreview

 > How old is the service?

 This product is less than a year old.

 > Does it have a well-established Wikipedia article? (Seriously.)

 Not currently. Customers reference the following link to learn more about
 the product, use case, and how to use it:
 www.amazon.com/kindleinstantpreview

 > Has anyone written a WordPress plugin that leverages the service in some
 way, whether adding it as an oEmbed provider, creating a shortcode, or
 leveraging other APIs of the service? Do these plugins have any noticeable
 adoption or traction that would indicate usage and demand?

 We have noticed that the majority of our users are actually WordPress
 users who are using [PAAPI](https://affiliate-
 program.amazon.com/gp/advertising/api/detail/main.html) to create previews
 on their site. We believe this indicates the popularity of this product
 among WordPress users. For example, many of our customers are authors or
 mainstream publishers who use the WordPress platform to discuss books.

 > Is the provider frequently proposed?

 No, this is the first time.

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Ticket URL: <https://core.trac.wordpress.org/ticket/38181#comment:18>
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