[wp-trac] [WordPress Trac] #26387: 3.8 needs a slick About page

[WordPress Trac]

#26387: 3.8 needs a slick About page
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 Reporter:  matt             |       Owner:
     Type:  enhancement      |      Status:  reopened
 Priority:  highest omg bbq  |   Milestone:  3.8
Component:  Help/About       |     Version:  trunk
 Severity:  normal           |  Resolution:
 Keywords:                   |
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Comment (by nacin):

 Here is a summary of changes of [attachment:26387.11.diff] from me and
 markjaquith (not brief, but at least it's briefer than the 2.5-hour call).

 Modern new design
  * "the admin" is shorthand. Refactor to "the new WordPress dashboard".
 Our alternative, "administration area, doesn't sound as catchy here.
 Deliberately don't capitalize dashboard, that gives it too much weight on
 the page.
  * "Open Sans is Open Source" is only a little better than "Open Sans
 meets Open Source." It is still fairly nonsensical and doesn't explain
 clearly what Open Sans is. So let's do that. Also, see the the freedoms
 page for canonical capitalization of open source.
  * Kicks the contrast text up a few notches. "high contrast" is usually
 crapped on as being ugly. Let's make it clear it doesn't need to be.

 Every device
  * Let's not (glibly, accidentally) suggest someone owns every gadget
 under the sun.
  * Killing blurry edges is a nice sell for vectors, but we already had
 retina UI. (This is why "High definition is here" was tweaked; we had
 "Retina Ready" on 3.5's about page.) What are the benefits to the user?
 Colors (don't need to mention that here) and performance. Let's discuss
 how loading Dashboard -> Home is 40% the size it was in 3.7! Huge speed
 improvements are a great win.

 A new theme experience
  * This section was mostly filler. We tried to punch it up, but it was
 covering mundane details or things what weren't really new in 3.8 (or even
 changed in 3.8). It needed to be reduced to what's important. It's a great
 new screen, so let's sell it as a better browsing experience and then let
 them try it out. Keep in mind only so many people have lots of themes
 installed. The installer refresh is going to be higher impact.
  * Widgets. Since the themes section is really short, let's instead talk
 about "Refined theme management" and also talk about the widget changes.
 The responsive breakpoints and click-to-add are both solid little
 refinements that deserve a mention.
  * '''(decision point)''' We can drop "Drag-drag-drag. Scroll-scroll-
 scroll." and nothing is lost, but we kind of liked it.
  * '''(to do)''' We don't think widgets needs to be part of the
 screenshot, but the screenshot should be shrunk a bit. We were toying with
 just cropping the bottom 55 pixels, but if MT had other ideas, that's fine
 too. Some whitespace at the bottom of the text is good, though.

 Twenty Fourteen
  * We're not sure "Creating a magazine website with WordPress has never
 been easier" is the message we want to send. Twenty Fourteen is not the
 only magazine theme out there; we don't want to suggest the others all
 suck.
  * "most intrepid" rather than "boldest". Intrepid is an excellent
 adjective that captures both design and new reaches in functionality.
 Also, in our opinion, Twenty Thirteen was bolder. Let's leave that
 adjective for Twenty Thirteen (we actually did use it on the about page)
 and give Twenty Fourteen its own platform to stand on.
  * "compromise", not "compromise on".
  * End with with what was originally the first sentence. It makes for a
 terrific closing line and also helps end the entire about page on a great
 note.

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Ticket URL: <http://core.trac.wordpress.org/ticket/26387#comment:67>
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