[wp-trac] [WordPress Trac] #22455: 3.5 About page

[WordPress Trac]

#22455: 3.5 About page
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 Reporter:  nacin           |       Owner:
     Type:  task (blessed)  |      Status:  new
 Priority:  normal          |   Milestone:  3.5
Component:  Help/About      |     Version:  trunk
 Severity:  normal          |  Resolution:
 Keywords:                  |
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Comment (by jane):

 @nacin pinged me in Skype and asked me to look over/nitpick on the About
 screen.

 Media Management
 - There is a mixture of title case and headline case for section headers.
 We should do all title case.
 - "than ever" is used in the intro line *and* in the first promo under
 Easier Interface, and sounds repetitive. Cut one. Specifically, cut the
 one under Easier Interface, because "Adding media to your posts is more
 streamlined than ever" implies adding media was streamlined before, which
 we all know is a bald-faced lie. :)
 - Ditto "easier" on the repetitive word use thing. Picturesque galleries
 also uses "easier." Saying everything is easier is kind of lazy. What
 makes it easier? One specific example of what makes it easier is more
 convincing than the "trust us, it is, go try it" implied by just repeating
 easier. (As writing teachers like to say, show, don't tell.)
 - Easier Interface and Picturesque galleries (cap G for title case) both
 start with "Adding," and sounds repetitive. Change the galleries one to
 Creating.

 Smoother Experience
 - "WordPress always aims to stay out of the way, and let you get on with
 publishing your content." 1. No comma. 2. "get on with" implies we caused
 an interruption. Substitute "focus on" so it does sound like we're keeping
 out of the way.
 - The subheading (Simplified settings, better buttons, easier controls)
 and one of the sentences (You'll find simplified settings screens, more
 aesthetically pleasing buttons, and easier controls such as the improved
 color picker.) are too similar. Make the sentence more specific instead
 (like the color picker mention is good, but doesn't need the "easier
 controls such as" part) to remove the repetition.
 - Settings screens are mentioned twice, but the first screenshot is the
 post editor. I assume this is to show off the borderless buttons. The
 things is, now they don't look like "buttons," so anyone who doesn't
 instantly recognize that there used to be button outlines (I would guess
 this is a lot of people) will wonder what they're supposed to be noticing.
 An actual settings screen would be better here.

 Twenty Twelve Theme
 - "Make the design of your site fully yours with a custom menu, custom
 header image, and custom background color or image." This sentence is not
 specific to Twenty Twelve, so should be replaced with something that is.
 This is the first time we've done something that is as great for a website
 as for a blog. Pimp the home page template, not core features that have
 been around for a long time.
 - In the screenshot, make a quick sample site with Twenty Twelve instead
 of using the theme demo site screenshot. See the screenshots we've done in
 the past -- basically make a fake blog with realistic page names and
 something that is clearly the fake site title and tagline (vs the theme
 name and tagline, and page names like "Sample Page," "Full Width," etc).
 Also put in fake promo content, not an excerpt from a real literary work.
 The image is pretty, and one I assume was taken by Matt or someone on the
 theme team, so we have the right to use it? (Does anyone else instantly
 thing of a pharmaceutical commercial?)

 Better Accessibility
 - No hyphen in mouseless.

 More Embed Support
 - Putting someone else's logo into your product can be a violation of
 their trademark. Make sure we have clearance from Instagram, SlideShare,
 and SoundCloud.

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Ticket URL: <http://core.trac.wordpress.org/ticket/22455#comment:25>
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