[wp-meta] [Making WordPress.org] #7577: Discussion: Plugin name length, readability and consistency.

[Making WordPress.org]

#7577: Discussion: Plugin name length, readability and consistency.
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 Reporter:  dufresnesteven    |       Owner:  (none)
     Type:  enhancement       |      Status:  new
 Priority:  normal            |   Milestone:
Component:  Plugin Directory  |  Resolution:
 Keywords:                    |
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Comment (by smub):

 Replying to [comment:7 dd32]:

 > Of the three plugins you've listed, only Jetpack is compliant with
 trademarks. The other two are violating the WooCommerce, Google Analytics,
 WordPress, and potentially Ebay/Etsy/etc trademark rules. Most of these
 platforms will look at the entire title, including any descriptive text,
 as the product name. The description field would have to be used to meet
 it.

 Different brands choose to enforce their trademarks differently.
 Descriptive use is considered fair use by many so I disagree with your
 assessment above.

 The MonsterInsights example was clarified with Google team. Plugin name
 starts with MonsterInsights and then explains what it does via
 integration. We have a very good integration partnership with the Google
 team.

 Similarly the use of WooCommerce in Dokan's name is fair use because it
 highlights that it's an integration plugin for WooCommerce. Of course
 Automattic reserves the right to disallow it based on their trademark
 guidelines, but based on what I read on their page, it's fair game
 according to the policy except the fact it uses the word "Best" in the
 title which Woo sites discourages.

 Nonetheless, the main point I am trying to share is that descriptive
 titles are needed to explain the functionality of the plugin during
 discoverability because people often only look at the title (not small
 description text) because we scan before reading. Even when you look at
 website Meta Title which is used in Google Search (largest search engine
 on the planet), the titles are descriptive because it helps with
 discoverability.

 Here is the meta title that WordPress.org uses to show up in Google Search
 result: "WordPress.org: Blog Tool, Publishing Platform, and CMS"

 Here is another example from WordPress.com meta title used for Google
 search discoverability: "WordPress.com: Build a Site, Sell Your Stuff,
 Start a Blog & More"

 This is done for a reason: To help users with discoverability.

 I think we can learn from Google search here. The readme title is
 effectively the meta title as well. This helps new users find what they
 are looking for easily so they can create their dream project with
 WordPress.

 This change that's being proposed have a lot of adverse consequences on
 discoverability for beginners which would also hurt the growth of
 WordPress long term because discoverability has a huge impact.

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Ticket URL: <https://meta.trac.wordpress.org/ticket/7577#comment:9>
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