[wp-meta] [Making WordPress.org] #7577: Discussion: Plugin name length, readability and consistency.

[Making WordPress.org]

#7577: Discussion: Plugin name length, readability and consistency.
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 Reporter:  dufresnesteven    |       Owner:  (none)
     Type:  enhancement       |      Status:  new
 Priority:  normal            |   Milestone:
Component:  Plugin Directory  |  Resolution:
 Keywords:                    |
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Comment (by smub):

 I can see why deprecating the duplication may sound ideal from a
 development perspective. As a plugin owner, I believe centralizing
 everything in readme.txt since that's where everything else is managed
 anyways would be the best approach. If a plugin doesn't have readme, then
 the Plugin Header can be displayed (so we cover custom plugins that are
 not on .org).

 With regards to the concerns around length in title, I believe
 @joostdevalk suggestion is good for analyzing the top 1000 or even top
 3000 plugins, so we're taking 5% of sample data.

 We should also consider the use-case of the two different screens because
 although it may seem similar, it's not. Search in admin area or .org site
 is for "discoverability" so users can find the solution they're looking
 for --- the plugin screen in admin area is for site management.

 In discoverability use-case, a descriptive title is needed to help user
 find what they're looking for.

 For example:

 Jetpack – WP Security, Backup, Speed, & Growth << without the description,
 a beginner user simply wouldn't know what Jetpack is. Furthermore, Jetpack
 wouldn't rank for Jobs to Be done keyword which is what a new user would
 type (i.e backup or speed) in the search.

 Dokan – Best WooCommerce Multivendor Marketplace Solution – Build Your Own
 Amazon, eBay, Etsy << a lot of users don't know what multivendor is. They
 might search for amazon or ebay or etsy.

 MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats
 Made Easy) << we know in our research that a lot of users don't know what
 Google Analytics is, so instead they either type analytics or stats in
 WPBeginner site search. Furthermore, we know that most beginners find
 analytics and data to be confusing, so adding the descriptive part that we
 make Website Stats Easy is helpful in discoverability phase.

 But once the plugin is installed, then the user doesn't necessarily need
 to know the full title again (the brand alone becomes sufficient). So in
 that case, we can simply truncate the title in the Plugin screen if the
 concern is managing the height / scrollability of that screen.

 With that said, I do understand concern of keyword spam and trademark
 violation as well. We have seen several new plugins who use our trademark
 and other's to spam the title in hopes of ranking higher in search results
 for our branded keyword. This should not be allowed and I know .org
 plugins team takes action against these since it's a violation of the
 policy already.

 But to stop that systematically is going to be a challenge and will need
 some more sophisticated solutions.

 One suggestion would be to change the incentive alignment by reducing the
 weight of Title and Slug from ranking algorithm and shifting more weight
 to avg. ratings / readme description (where length was already reduced
 anyways).

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Ticket URL: <https://meta.trac.wordpress.org/ticket/7577#comment:6>
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