[wp-meta] [Making WordPress.org] #5512: Add VideoObject schema to wordpress.tv video pages

Tue Nov 17 14:24:10 UTC 2020

#5512: Add VideoObject schema to wordpress.tv video pages
----------------------------+--------------------
 Reporter:  jonoaldersonwp  |      Owner:  (none)
     Type:  defect          |     Status:  new
 Priority:  high            |  Milestone:
Component:  WordPress.tv    |   Keywords:  seo
----------------------------+--------------------
 Individual video pages, like https://wordpress.tv/2020/10/29/chris-
 ferdinandi-the-lean-web/, should output structured data which describes
 the video in the `<head>` of the template.

 This will make the pages eligible for rich(er) results in search engines.

 The following example is based on https://wordpress.tv/2020/10/29/chris-
 ferdinandi-the-lean-web/, and variables should be fairly self-explanatory,
 with some considerations:
 - I've assumed that all videos are assumed to be family-friendly; this may
 not always be the case.
 - The language code can be inferred (and converted to country code, such
 as `fr` or `es`) from the video's language categorisation.
 - When there are multiple speakers, additional `Person` nodes should be
 added to the `actor` array.
 - Missing properties (e.g., in the case of a video without a description)
 should be omitted.

 {{{
 <script type="application/ld+json">
 {
   "@context": "https://schema.org",
   "@graph": [
     {
       "@type": "VideoObject",
       "name": "Chris Ferdinandi: The Lean Web",
       "url": "https://wordpress.tv/2020/10/29/chris-ferdinandi-the-lean-
 web/",
       "contentUrl": [
         "https://videos.files.wordpress.com/rFicEAZ7/video-
 40c6f679f8_std.mp4",
         "https://videos.files.wordpress.com/rFicEAZ7/video-
 40c6f679f8_dvd.mp4",
         "https://videos.files.wordpress.com/rFicEAZ7/video-
 40c6f679f8_hd.mp4",
         "https://videos.files.wordpress.com/rFicEAZ7/video-
 40c6f679f8_fmt1.ogv"
       ],
       "description": "The web in 2020 is a bloated and over-engineered
 mess! Many modern web development “best practices” are making the web
 worse. This thought-provoking talk shares ideas on how to fix the problem
 as it explores an alternate set of best practices.",
       "duration": "P0DT0H49M43S",
       "height": 640,
       "inLanguage": "en",
       "isFamilyFriendly": true,
       "thumbnailUrl": "https://videos.files.wordpress.com/rFicEAZ7/video-
 40c6f679f8_scruberthumbnail_0.jpg",
       "uploadDate": "2020-10-29",
       "width": 634
     }
   ]
 }
 </script>
 }}}

 Note that this is the first step in establishing a much richer schema
 ecosystem on this site, and multiple tickets will follow as we enrich and
 extend these data structures (as well as adding them to other page types).

-- 
Ticket URL: <https://meta.trac.wordpress.org/ticket/5512>
Making WordPress.org <https://meta.trac.wordpress.org/>
Making WordPress.org