[wp-meta] [Making WordPress.org] #5079: Add structured data to download page

[Making WordPress.org]

#5079: Add structured data to download page
----------------------------+--------------------
 Reporter:  jonoaldersonwp  |      Owner:  (none)
     Type:  defect          |     Status:  new
 Priority:  low             |  Milestone:
Component:  General         |   Keywords:  seo
----------------------------+--------------------
 The download page (wordpress.org/download/ and rosetta variants) should
 include the following script.

 Note that:
 - URL/etc values should be localised where appropriate.
 - Software versions should be maintained/correct.
 - The 'date modified' value should correspond with the latest release
 (i.e., the time that `latest.zip` was last updated.
 - Google requires a `operatingSystem` property, which doesn't quite fit
 our context, so I've intentionally botched this into an array of vaguely-
 useful values. It'll do as-is, though feel free to refine+improve+extend.


 {{{
 <script type="application/ld+json">
 [
     {
         "@context": "http://schema.org",
         "@type": [
             "SoftwareApplication",
             "Product"
         ],
         "name": "WordPress",
         "operatingSystem": ["Linux","Windows","Unix","Apache","NGINX"],
         "url": "https://wordpress.org/download/",
         "description": "Download WordPress today, and get started on
 creating your website with one of the most powerful, popular, and
 customizable platforms in the world.",
         "softwareVersion": "5.3.2",
         "fileFormat": "application/zip",
         "downloadUrl": "https://wordpress.org/latest.zip",
         "dateModified": "2020-03-03T07:59:44+00:00",
         "offers": {
             "@type": "Offer",
             "url": "https://wordpress.org/download/",
             "price": "0.00",
             "priceCurrency": "USD",
             "seller": {
                 "@type": "Organization",
                 "name": "WordPress.org",
                 "url": "https://wordpress.org"
             }
         }
     }
 ]
 </script>
 }}}

-- 
Ticket URL: <https://meta.trac.wordpress.org/ticket/5079>
Making WordPress.org <https://meta.trac.wordpress.org/>
Making WordPress.org