[wp-meta] [Making WordPress.org] #5079: Add structured data to download page

[Making WordPress.org]

#5079: Add structured data to download page
----------------------------+---------------------
 Reporter:  jonoaldersonwp  |       Owner:  (none)
     Type:  defect          |      Status:  new
 Priority:  low             |   Milestone:
Component:  General         |  Resolution:
 Keywords:  seo             |
----------------------------+---------------------

Old description:

> The download page (wordpress.org/download/ and rosetta variants) should
> include the following script.
>
> Note that:
> - URL/etc values should be localised where appropriate.
> - Software versions should be maintained/correct.
> - The `description` is taken from the page's meta description.
> - The 'date modified' and `version` values should correspond with the
> latest release (i.e., the time that `latest.zip` was last updated).
> - Google requires a `operatingSystem` property, which doesn't quite fit
> our context, so I've intentionally botched this into an array of vaguely-
> useful values. It'll do as-is, though feel free to refine+improve+extend.
>

> {{{
> <script type="application/ld+json">
> [
>     {
>         "@context": "http://schema.org",
>         "@type": [
>             "SoftwareApplication",
>             "Product"
>         ],
>         "name": "WordPress",
>         "operatingSystem": ["Linux","Windows","Unix","Apache","NGINX"],
>         "url": "https://wordpress.org/download/",
>         "description": "Download WordPress today, and get started on
> creating your website with one of the most powerful, popular, and
> customizable platforms in the world.",
>         "softwareVersion": "5.3.2",
>         "fileFormat": "application/zip",
>         "downloadUrl": "https://wordpress.org/latest.zip",
>         "dateModified": "2020-03-03T07:59:44+00:00",
>         "offers": {
>             "@type": "Offer",
>             "url": "https://wordpress.org/download/",
>             "price": "0.00",
>             "priceCurrency": "USD",
>             "seller": {
>                 "@type": "Organization",
>                 "name": "WordPress.org",
>                 "url": "https://wordpress.org"
>             }
>         }
>     }
> ]
> </script>
> }}}

New description:

 The download page (wordpress.org/download/ and rosetta variants) should
 include the following script.

 Note that:
 - URL/etc values should be localised where appropriate.
 - Software versions should be maintained/correct.
 - The `description` is taken from the page's meta description.
 - The 'date modified' and `version` values should correspond with the
 latest release (i.e., the time that `latest.zip` was last updated).
 - Google requires a `operatingSystem` property, which doesn't quite fit
 our context, so I've intentionally botched this into an array of vaguely-
 useful values. It'll do as-is, though feel free to refine+improve+extend.


 {{{
 <script type="application/ld+json">
 [
     {
         "@context": "http://schema.org",
         "@type": [
             "SoftwareApplication",
             "Product"
         ],
         "name": "WordPress",
         "operatingSystem": ["Linux","Windows","Unix","Apache","NGINX"],
         "applicationCategory": "WebApplication",
         "url": "https://wordpress.org/download/",
         "description": "Download WordPress today, and get started on
 creating your website with one of the most powerful, popular, and
 customizable platforms in the world.",
         "softwareVersion": "5.3.2",
         "fileFormat": "application/zip",
         "downloadUrl": "https://wordpress.org/latest.zip",
         "dateModified": "2020-03-03T07:59:44+00:00",
         "offers": {
             "@type": "Offer",
             "url": "https://wordpress.org/download/",
             "price": "0.00",
             "priceCurrency": "USD",
             "seller": {
                 "@type": "Organization",
                 "name": "WordPress.org",
                 "url": "https://wordpress.org"
             }
         }
     }
 ]
 </script>
 }}}

--

Comment (by jonoaldersonwp):

 @dufresnesteven Their wording is poor.
 Resolved with the addition of a `"applicationCategory": "WebApplication"`
 property/value pair.

-- 
Ticket URL: <https://meta.trac.wordpress.org/ticket/5079#comment:3>
Making WordPress.org <https://meta.trac.wordpress.org/>
Making WordPress.org