[wp-meta] [Making WordPress.org] #3982: Add JSON-LD to .org homepage(s)

Sun Dec 9 17:17:36 UTC 2018

#3982: Add JSON-LD to .org homepage(s)
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 Reporter:  jonoaldersonwp  |      Owner:  (none)
     Type:  enhancement     |     Status:  new
 Priority:  high            |  Milestone:
Component:  General         |   Keywords:
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 Search engines and social platforms increasingly support and desire
 structured metadata, in the form [https://schema.org/] markup, deployed
 via JSON-LD. Providing information in this format makes us eligable for
 rich search results, more structured representation, and other benefits.

 In the long-term, we should develop a systemised approach to managing the
 structured data for each page. In the short-term, we can gain some
 benefits from manually adding static markup to the .org homepage and
 localised equivalents.

 Add the following JSON-LD to all dot org homepages (e.g., wordpress.org
 and rosetta homepages), as high in the `<head>` as is possible.

 **Code:**
 {{{
 <script type='application/ld+json'>
 {
  "@context": "https://schema.org",
  "@graph": [{
   "@type"  : "Organization",
   "@id"    : "https://wordpress.org/#organization",
   "url"    : "https://wordpress.org/",
   "name"   : "WordPress",
   "logo" : {
    "@type" : "ImageObject",
    "@id"   : "https://wordpress.org/#logo",
    "url"   : "https://make.wordpress.org/design/files/2016/09/WordPress-
 logotype-wmark.png"
   },
   "sameAs" : [
    "https://www.facebook.com/WordPress/",
    "https://twitter.com/WordPress",
    "https://en.wikipedia.org/wiki/WordPress"
   ]
  },
  {
   "@type"     : "WebSite",
   "@id"       : "https://wordpress.org/#website",
   "url"       : "https://wordpress.org/",
   "name"      : "WordPress.org",
   "publisher" : { "@id": "https://wordpress.org/#organization" }
  },
  {
   "@type"       : "WebPage",
   "@id"         : "https://wordpress.org/",
   "url"         : "https://wordpress.org/",
   "inLanguage"  : "en",
   "name"        : "Blog Tool, Publishing Platform, and CMS - WordPress",
   "description" : "Open source software which you can use to easily create
 a beautiful website, blog, or app.",
   "isPartOf"    : { "@id": "https://wordpress.org/#website" }
  }]
 }
 </script>
 }}}

 **For each rosetta homepage (e.g., es.wordpress.org):**
 - Replace the `inLanguage` parameter with the appropriate ISO code.
 - Replace the URL and ID parameters of the `WebSite` and `WebPage` nodes
 (but ''not'' of the `organization` node) with appropriate values.
 - Append the localisation name to the `WebSite` node's `name` attribute
 (E.g., 'WordPress.org - ES')
 - If available, replace the `name` and `description` attributes of the
 `WebPage` node with localised/translated equivalents.

 **Example for es.wordpress.org**
 {{{
 <script type='application/ld+json'>
 {
  "@context": "https://schema.org",
  "@graph": [{
   "@type"  : "Organization",
   "@id"    : "https://wordpress.org/#organization",
   "url"    : "https://wordpress.org/",
   "name"   : "WordPress",
   "logo" : {
    "@type" : "ImageObject",
    "@id"   : "https://wordpress.org/#logo",
    "url"   : "https://make.wordpress.org/design/files/2016/09/WordPress-
 logotype-wmark.png"
   },
   "sameAs" : [
    "https://www.facebook.com/WordPress/",
    "https://twitter.com/WordPress",
    "https://en.wikipedia.org/wiki/WordPress"
   ]
  },
  {
   "@type"     : "WebSite",
   "@id"       : "https://es.wordpress.org/#website",
   "url"       : "https://es.wordpress.org/",
   "name"      : "WordPress.org - ES",
   "publisher" : { "@id": "https://wordpress.org/#organization" }
  },
  {
   "@type"       : "WebPage",
   "@id"         : "https://es.wordpress.org/",
   "url"         : "https://es.wordpress.org/",
   "inLanguage"  : "es",
   "name"        : "Herramienta de blogs, plataforma de publicación y CMS -
 WordPress",
   "description" : "Software de código abierto que puedes usar para crear
 fácilmente una bonita web, blog o aplicación.",
   "isPartOf"    : { "@id": "https://es.wordpress.org/#website" }
  }]
 }
 </script>
 }}}

-- 
Ticket URL: <https://meta.trac.wordpress.org/ticket/3982>
Making WordPress.org <https://meta.trac.wordpress.org/>
Making WordPress.org