[wp-meta] [Making WordPress.org] #1082: Rebranding WordCamp Central

Making WordPress.org noreply at wordpress.org
Fri Jun 12 20:03:11 UTC 2015

#1082: Rebranding WordCamp Central
  Reporter:  hugobaeta    |      Owner:  hugobaeta
      Type:  enhancement  |     Status:  assigned
  Priority:  low          |  Component:  wordcamp.org
Resolution:               |   Keywords:  design

Comment (by hugobaeta):

 Replying to [comment:3 jenmylo]:

 Excellent points @jenmylo. Let me try to understand a couple of things

 > -  Trademark. If we change the branding, we could be reducing our right
 to enforce the trademark since the W logo with the WordCamp logo type is
 described in the trademark paperwork, and we would want to make sure that
 whatever we do we retain the ability to protect the trademark.

 So, what does this mean in practical terms? Do we need to maintain the use
 of the WordPress "W" mark along with "WordCamp" wordmark to protect the
 trademark? Does this exclude the possible route of a separate branding
 from the W?  (fine either way, just important to understand the
 constraints here)

 > - We've been having conversations for a while now around focusing more
 on Community as a label for wordcamps/meetups/all events in between vs
 having multiple "Central"s, etc. and are about to start combining the
 processes around administration.

 So, a new "W Community" brand? This is interesting, and would definitely
 put rebranding WordCamp Central in the back burner... Would be happy to be
 part of that discussion - specially if branding is involved - if you can
 point me to it!

 > - Any talk about rebranding should involve Matt Mullenweg.

 Once there's something more concrete, I'd be happy to ping him if he
 doesn't pick this up in the mean time.

Ticket URL: <https://meta.trac.wordpress.org/ticket/1082#comment:5>
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