[wp-design] [Fwd: Re: WordPress Logo]

Michael Heilemann heilemann at mac.com
Wed Mar 23 06:10:56 GMT 2005

I actually really like these; they're very 2005, but that's okay (just  
look at how Apple manages to renew their old logo).

And, I think the hearts are instantly recognizable.

- Mike

On Mar 23, 2005, at 12:49 AM, Matt Mullenweg wrote:

> I'm all about the loooove. Thoughts?
> Note we still haven't seen what Jason Santa Maria is going to do.
> -------- Original Message --------
> Subject: 	Re: WordPress Logo
> Date: 	Tue, 22 Mar 2005 23:29:17 +0000
> From: 	Denis Radenkovic <denis at 38one.com>
> To: 	Matthew Mullenweg <m at mullenweg.com>
> References: 	<420D9108.9080400 at mullenweg.com>
> <421647A6.1020707 at 38one.com> <4217C520.9070105 at mullenweg.com>
> <4219DA4F.5040201 at 38one.com> <421BE7D9.1010603 at mullenweg.com>
> Hi Matthew,
> Please find attached the logo proposals I have made for the new
> WordPress identity. I apologise if I made you wait a bit too long.
> I have made three proposals, and I will continue working on the one you
> choose. I have tried to make an eye-catching symbol that will help to
> make the new WordPress identity good-looking, easily recognizable and
> different from the competition.
> A few words about all three proposals,
> All of them can be rendered in three dimensions and colour, but at the
> same time they work well in 2D, as well as in black and white.
> A funky and fashionable look was also one of the things I wanted to
> achieve, but as it should appeal to different tastes of different
> people, I think it shouldn’t go too far!
> All of the marks work well in very small dimensions.
> *heart_logo.jpg *and *heart_RGB_logo.jpg *
> The idea is a ‘W’ letter while the shape at the left of the logo  
> conveys
> a heart shape which evokes the value of WordPress as an exciting and
> free, but at the same time, priceless blogging software.
> The idea regarding colours, was to work in RGB colours. The shape of  
> the
> ’W’ is conveyed  from the shape of the rotated speech bubble. The
> advantage of the heart_RGB_logo.jpg is that it works well in RGB  
> colours
> and it gives more an impression of speech bubbles and conversation.
> *think_01.jpg*
> The last one is slightly different. It graphically describes how easy  
> it
> is to start blogging on your own website by using WordPress. With
> WordPress you can quite literally “plug in and play”, but it is also
> very versatile and customisable at the same time. The ‘W’ has a more
> rounded look which evokes the sense of lightness and ease; this extends
> into two small thought bubbles. I have added my own tagline!
> At this stage, all three designs need to be developed further, and I
> would work on the one that you choose. I am also thinking of developing
> a customized typography for WordPress that would fit better with the
> logo. The one I’ve used here is just an example.
> Let me know your thought on the design.
> Thanks,
> Denis
> --  
> Matt Mullenweg
> http://photomatt.net  | http://wordpress.org
> http://pingomatic.com | http://cnet.com
> <heart_logo.jpg><heart_RGB_logo.jpg><think_01.jpg>_____________________ 
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