[theme-reviewers] Theme Names

[Edward Caissie]

Common sense should be the best approach ... even though I had "Opus
Primus" in the theme repository for some time prior, the "Opus" theme was
still approved. Personally, I have no issues with that, and did not get
involved in that conversation when it was happening.

I had actually considered using Opus myself but chose a different naming
convention due to the "branding" ideas I have for Opus ... er, Opus Primus.
I guess I better get used to referring to my own theme by its proper name
... Opus Primus (*grin*)

As it is, I do not think it would be wise for us to eliminate theme name
possibilities based on another more or less generic name already in use, or
submitted, but we should definitely take into consideration as theme
authors that using a more unique name would be more beneficial in the long
run than trying to capitalize on a common term. If you build something
noteworthy the name itself will not matter so much.


Edward Caissie
aka Cais.


On Sun, May 11, 2014 at 9:01 PM, Justin Tadlock <justin at justintadlock.com>wrote:

> The theme name Solar would be too generic.  It'd be unfair for us to
> police something like Solar Flare because you shouldn't get the rights to
> all uses of the single word "solar".  On the other hand, if you had
> submitted Solar Flare and someone else came along and submitted Solar Flare
> Plus, that's when we have a problem.
>
> What we really want is for theme authors to come up with unique names.
>  Some of that just takes a little common sense when we review themes or
> just awareness that this is something we need to look at.
>
>
> On Sun, May 11, 2014 at 2:10 AM, Jose Castaneda <jomcastaneda at gmail.com>wrote:
>
>> Yes and no. It would be like me submitting a theme called Solar and then
>> somebody else submitting a theme called Solar Flare. The biggest thing
>> really is communicating that with the author. If they really have an issue
>> with it we can, as a team, come up with a reasonable solution, right?
>> Granted some are more active than others but more feedback is better than
>> none. :)
>>
>> Let's just not turn this into a witch hunt.
>>
>>
>> On Sat, May 10, 2014 at 3:56 PM, Srikanth Koneru <tskk79 at gmail.com>wrote:
>>
>>> But Business is toooooo generic and fair game according to Chip.
>>>
>>>
>>> On Sun, May 11, 2014 at 4:25 AM, Emil Uzelac <emil at uzelac.me> wrote:
>>>
>>>> Dear Reviewers,
>>>>
>>>> (*while we hate to Police the names*)
>>>>
>>>> Before we do an actual Theme review, can you please check the names
>>>> first and if the name is not appropriate, don't approve, or even continue
>>>> with the ticket at all.
>>>>
>>>> We have been approving names similar to:
>>>>
>>>>    - My Business
>>>>    - Your Business
>>>>    - Our Business
>>>>    - Flat Bootstrap
>>>>    - Real Bootstrap
>>>>    - Better Bootstrap
>>>>    - Good News
>>>>    - All News
>>>>    - Real-Estate News
>>>>
>>>> That's not good and also makes admins job difficult when we need to
>>>> reopen the ticket and close as not-approved because of the Theme name.
>>>>
>>>> So if we already have a Theme called *Example*, *WP Example* won't be
>>>> appropriate, therefore should not be approved either.
>>>>
>>>> Names must not be related to another Theme and no SEO injected keywords
>>>> either.
>>>>
>>>> This is a full-stop and instant not-approval, no questions asked.
>>>>
>>>> Why? Two reasons.
>>>>
>>>> 1) Our guideline says:
>>>>
>>>>    - Themes are required to use appropriate Theme Names.
>>>>    - Themes are not to use related Theme names (e.g. WP Twenty
>>>>    Fourteen, Twenty Fourteen WP, The Twenty Fourteen, etc.) in their name.
>>>>
>>>> 2) When Theme name changes it goes into different priority and won't be
>>>> associated with first submission in anyway. It becomes a totally different
>>>> beast.
>>>>
>>>> This is to avoid confusion, not only for users, but also for authors as
>>>> well.
>>>>
>>>> Once we mark the ticket live there's nothing more we can do about, so
>>>> if you can, let's try to avoid that please!
>>>>
>>>> Thanks,
>>>> Emil
>>>>
>>>>
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>>>>
>>>>
>>>
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>>
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>
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