[theme-reviewers] Theme Names

Emil Uzelac emil at uzelac.me
Thu Jun 26 17:39:18 UTC 2014


We stop policing the names ;)


On Thu, Jun 26, 2014 at 12:36 PM, Catch Themes <info at catchthemes.com> wrote:

> what about the theme that just got live with the theme name "The Box"
> http://wordpress.org/themes/the-box/. Doesn't this conflict with our
> theme name "Catch Box" http://wordpress.org/themes/catch-box/. It's
> making same strategy and looks like wanted to capture the user of Catch Box
> with focus on box.  Just wanted to confirm with the Admins whether this
> type of name is allowed or not.
>
>
> On Mon, May 12, 2014 at 8:53 AM, Emil Uzelac <emil at uzelac.me> wrote:
>
>> (FCFS) should apply for Theme names and it does, however at the same time
>> too similar makes directory look ugly.
>>
>>
>> On Sun, May 11, 2014 at 8:46 PM, Edward Caissie <edward.caissie at gmail.com
>> > wrote:
>>
>>> Common sense should be the best approach ... even though I had "Opus
>>> Primus" in the theme repository for some time prior, the "Opus" theme was
>>> still approved. Personally, I have no issues with that, and did not get
>>> involved in that conversation when it was happening.
>>>
>>> I had actually considered using Opus myself but chose a different naming
>>> convention due to the "branding" ideas I have for Opus ... er, Opus Primus.
>>> I guess I better get used to referring to my own theme by its proper name
>>> ... Opus Primus (*grin*)
>>>
>>> As it is, I do not think it would be wise for us to eliminate theme name
>>> possibilities based on another more or less generic name already in use, or
>>> submitted, but we should definitely take into consideration as theme
>>> authors that using a more unique name would be more beneficial in the long
>>> run than trying to capitalize on a common term. If you build something
>>> noteworthy the name itself will not matter so much.
>>>
>>>
>>> Edward Caissie
>>> aka Cais.
>>>
>>>
>>> On Sun, May 11, 2014 at 9:01 PM, Justin Tadlock <
>>> justin at justintadlock.com> wrote:
>>>
>>>> The theme name Solar would be too generic.  It'd be unfair for us to
>>>> police something like Solar Flare because you shouldn't get the rights to
>>>> all uses of the single word "solar".  On the other hand, if you had
>>>> submitted Solar Flare and someone else came along and submitted Solar Flare
>>>> Plus, that's when we have a problem.
>>>>
>>>> What we really want is for theme authors to come up with unique names.
>>>>  Some of that just takes a little common sense when we review themes or
>>>> just awareness that this is something we need to look at.
>>>>
>>>>
>>>> On Sun, May 11, 2014 at 2:10 AM, Jose Castaneda <jomcastaneda at gmail.com
>>>> > wrote:
>>>>
>>>>> Yes and no. It would be like me submitting a theme called Solar and
>>>>> then somebody else submitting a theme called Solar Flare. The biggest thing
>>>>> really is communicating that with the author. If they really have an issue
>>>>> with it we can, as a team, come up with a reasonable solution, right?
>>>>> Granted some are more active than others but more feedback is better than
>>>>> none. :)
>>>>>
>>>>> Let's just not turn this into a witch hunt.
>>>>>
>>>>>
>>>>> On Sat, May 10, 2014 at 3:56 PM, Srikanth Koneru <tskk79 at gmail.com>
>>>>> wrote:
>>>>>
>>>>>> But Business is toooooo generic and fair game according to Chip.
>>>>>>
>>>>>>
>>>>>> On Sun, May 11, 2014 at 4:25 AM, Emil Uzelac <emil at uzelac.me> wrote:
>>>>>>
>>>>>>> Dear Reviewers,
>>>>>>>
>>>>>>> (*while we hate to Police the names*)
>>>>>>>
>>>>>>> Before we do an actual Theme review, can you please check the names
>>>>>>> first and if the name is not appropriate, don't approve, or even continue
>>>>>>> with the ticket at all.
>>>>>>>
>>>>>>> We have been approving names similar to:
>>>>>>>
>>>>>>>    - My Business
>>>>>>>    - Your Business
>>>>>>>    - Our Business
>>>>>>>    - Flat Bootstrap
>>>>>>>    - Real Bootstrap
>>>>>>>    - Better Bootstrap
>>>>>>>    - Good News
>>>>>>>    - All News
>>>>>>>    - Real-Estate News
>>>>>>>
>>>>>>> That's not good and also makes admins job difficult when we need to
>>>>>>> reopen the ticket and close as not-approved because of the Theme name.
>>>>>>>
>>>>>>> So if we already have a Theme called *Example*, *WP Example* won't
>>>>>>> be appropriate, therefore should not be approved either.
>>>>>>>
>>>>>>> Names must not be related to another Theme and no SEO injected
>>>>>>> keywords either.
>>>>>>>
>>>>>>> This is a full-stop and instant not-approval, no questions asked.
>>>>>>>
>>>>>>> Why? Two reasons.
>>>>>>>
>>>>>>> 1) Our guideline says:
>>>>>>>
>>>>>>>    - Themes are required to use appropriate Theme Names.
>>>>>>>    - Themes are not to use related Theme names (e.g. WP Twenty
>>>>>>>    Fourteen, Twenty Fourteen WP, The Twenty Fourteen, etc.) in their name.
>>>>>>>
>>>>>>> 2) When Theme name changes it goes into different priority and won't
>>>>>>> be associated with first submission in anyway. It becomes a totally
>>>>>>> different beast.
>>>>>>>
>>>>>>> This is to avoid confusion, not only for users, but also for authors
>>>>>>> as well.
>>>>>>>
>>>>>>> Once we mark the ticket live there's nothing more we can do about,
>>>>>>> so if you can, let's try to avoid that please!
>>>>>>>
>>>>>>> Thanks,
>>>>>>> Emil
>>>>>>>
>>>>>>>
>>>>>>> _______________________________________________
>>>>>>> theme-reviewers mailing list
>>>>>>> theme-reviewers at lists.wordpress.org
>>>>>>> http://lists.wordpress.org/mailman/listinfo/theme-reviewers
>>>>>>>
>>>>>>>
>>>>>>
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>>>>>>
>>>>>
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>>>>>
>>>>
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