[theme-reviewers] Can Text Domain be name of the Theme shop?

Bryan Hadaway bhadaway at gmail.com
Thu Feb 6 11:24:32 UTC 2014

I think the rule should simply be that it must be unique to the theme and
not generic. A theme shop's name is definitely unique, relevant and
appropriate enough to not cause any issues/conflicts and make sense to the

I see 0% danger in this, perhaps it's more an out-dated rule, with a
philosophical reason or it's simply always been the rule so the thought is
"Why change it?"

In theme development and management in general where it concerns developers
or theme shops who have essentially built their own framework and then
release multiple theme designs on top of that one unique framework, I think
it's very good practice to keep everything consistent and tight, same
slugs, function prefixes, text domains etc etc.

This is not only good for ease of managing the project on the development's
side, but also ease-of-use for the end-user who may decide to for example
upgrade to the pro version of a theme or try another one of the shop's free
themes, keeping everything seamless and options intact.

I can only think of pros as far as development consistency like this is
concerned, but would be interested in hearing what some of the cons may be,
if any, for keeping the rule intact without a revision.
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