[theme-reviewers] Proposal for new guideline

Edward Caissie edward.caissie at gmail.com
Wed Mar 7 12:28:20 UTC 2012


Since this is such an easily identifiable bit of code (rel="canonical") are
we talking a REQUIREMENT that it not be used, if that is the case I'm sure
it can be dropped into the uploader/Theme-Check to manage ... otherwise I
would say putting it into the guidelines as a RECOMMENDATION not to use
under the section @Justin suggested, due to its potential impact on SEO,
would be more appropriate.


Cais.


On Wed, Mar 7, 2012 at 2:09 AM, Emil Uzelac <emil at themeid.com> wrote:

> It's definitely safe to say that rel="canonical" should be done via
> plugins, if we're all in agreement let's put that into Theme Review?
>
> Emil
>
> On Wed, Mar 7, 2012 at 12:43 AM, Joost de Valk <joost at yoast.com> wrote:
>
>> Yes. That effectively blocks all custom taxonomies from indexation. I
>> think that's plugin territory :-)
>>
>> Best,
>> Joost
>>
>> Sent from my iPhone
>>
>> On 7 mrt. 2012, at 04:09, Doug Stewart <zamoose at gmail.com> wrote:
>>
>> > I forget where I picked this nugget up but it's been in my header for
>> ages:
>> >
>> >    if((is_single() || is_category() || is_page() || is_home()) &&
>> > (!is_paged())){
>> >    ?>
>> >    <!-- ok google, index me! -->
>> >    <?php
>> >    }else{
>> >    ?>
>> >    <!-- google, please ignore - thanks! -->
>> >    <meta name="robots" content="noindex,follow">
>> >    <?php
>> >    }
>> >
>> > Assuming it goes under the same rubric, no?
>> >
>> > Also, if we still have Joost's ear: do you see any SEO impact in
>> > having that functionality in the head?
>> >
>> > On Tue, Mar 6, 2012 at 5:45 PM, Angelo Bertolli <angelo at bertolli.org>
>> wrote:
>> >> Yes, you guys are right... I can't think of any good reason for a theme
>> >> to use this.
>> >>
>> >> On 03/06/2012 05:42 PM, Chip Bennett wrote:
>> >>> Let me ask a different way: what does rel=canonical or rel=nofollow
>> have
>> >>> to do with *presentation* of content?
>> >>>
>> >>> Let me ask yet another way: what is the potential impact of changing
>> >>> Themes, if rel=canonical or rel=nofollow are defined *by the Theme*?
>> >>>
>> >>> Chip
>> >>>
>> >>> On Tue, Mar 6, 2012 at 4:30 PM, Angelo Bertolli <angelo at bertolli.org
>> >>> <mailto:angelo at bertolli.org>> wrote:
>> >>>
>> >>>     So are theme developers also restricted from using nofollow?  It
>> is
>> >>>     functional.
>> >>>
>> >>>     I don't think theme developers should be restricted from using
>> >>>     rel="canonical" just because some of them may use it wrong, or
>> because
>> >>>     Google treats it a certain way for search results.
>> >>>
>> >>>     On 03/06/2012 05:24 PM, Chip Bennett wrote:
>> >>>     > The criterion for me is Presentational vs Functinoal. I think
>> that
>> >>>     > rel=canonical clearly falls under "Functional", and therefore
>> is Plugin
>> >>>     > territory.
>> >>>     >
>> >>>     > Chip
>> >>>     >
>> >>>     > On Tue, Mar 6, 2012 at 4:23 PM, Emil Uzelac <emil at themeid.com
>> >>>     <mailto:emil at themeid.com>
>> >>>     > <mailto:emil at themeid.com <mailto:emil at themeid.com>>> wrote:
>> >>>     >
>> >>>     >     I was reading from my phone....
>> >>>     >
>> >>>     >     I agree that Themes should not mess with rel="canonical" at
>> all.
>> >>>     >     Majority people are devs not SEO consultants. Required not
>> to
>> >>>     use is
>> >>>     >     what I believe we should do.
>> >>>     >
>> >>>     >     On Mar 6, 2012 4:17 PM, "Joost de Valk" <joost at yoast.com
>> >>>     <mailto:joost at yoast.com>
>> >>>     >     <mailto:joost at yoast.com <mailto:joost at yoast.com>>> wrote:
>> >>>     >
>> >>>     >         It has nothing to do with using my plugin or not. It's
>> >>>     something
>> >>>     >         even my plugin can't fix :-)
>> >>>     >
>> >>>     >         Best,
>> >>>     >         Joost
>> >>>     >
>> >>>     >         Sent from my iPhone
>> >>>     >
>> >>>     >         On 6 mrt. 2012, at 23:14, Emil Uzelac <emil at themeid.com
>> >>>     <mailto:emil at themeid.com>
>> >>>     >         <mailto:emil at themeid.com <mailto:emil at themeid.com>>>
>> wrote:
>> >>>     >
>> >>>     >>         If they do not use your plugin would this hurt the SEO?
>> >>>     >>
>> >>>     >>         On Mar 6, 2012 3:47 PM, "Joost de Valk" <
>> joost at yoast.com
>> >>>     <mailto:joost at yoast.com>
>> >>>     >>         <mailto:joost at yoast.com <mailto:joost at yoast.com>>>
>> wrote:
>> >>>     >>
>> >>>     >>             Hi all,
>> >>>     >>
>> >>>     >>             tldr version: I would like a guideline that tells
>> theme
>> >>>     >>             developers to /not/ include a rel=canonical link
>> in their
>> >>>     >>             theme as it hurts people more than it helps in a
>> lot
>> >>>     of cases.
>> >>>     >>
>> >>>     >>             long version:
>> >>>     >>
>> >>>     >>             As some of you probably know, I do a lot of SEO
>> >>>     >>             consultancy. Some of it is related to people who
>> have
>> >>>     >>             suddenly lost all their rankings and want me to
>> help fix
>> >>>     >>             it for them. Today I helped out a blogger, unpaid
>> because
>> >>>     >>             I just liked his blog as it was about children
>> with Down
>> >>>     >>             Syndrome.
>> >>>     >>
>> >>>     >>             He had recently switched themes /and /started
>> using my
>> >>>     >>             WordPress SEO plugin, and of course he was blaming
>> my
>> >>>     >>             plugin for his sudden loss of rankings. What I
>> found out
>> >>>     >>             though, was that the theme had the following
>> rel=canonical
>> >>>     >>             link in the header.php:
>> >>>     >>
>> >>>     >>             <link rel="canonical" href="<?php echo home_url();
>> ?>" />
>> >>>     >>
>> >>>     >>             above the call to wp_head. This was causing each
>> >>>     >>             individual post to have a canonical point back to
>> the
>> >>>     >>             homepage. Now you should know that Google
>> especially sees
>> >>>     >>             a canonical as somewhat of a "soft 301 redirect".
>> It
>> >>>     >>             basically takes a page that has a canonical
>> pointing
>> >>>     >>             elsewhere out of the rankings. The effect is quite
>> >>>     dramatic.
>> >>>     >>
>> >>>     >>             This was a premium theme, whose authors I have
>> since
>> >>>     >>             emailed. It got me thinking though: is this in the
>> WP.org
>> >>>     >>             <http://WP.org> guidelines? Apparently, it's not.
>> >>>     >>             WordPress itself adds a rel="canonical" through
>> wp_head on
>> >>>     >>             single pages, and there's a patch in Trac to add
>> it on
>> >>>     >>             more pages. There are several themes in the
>> repository
>> >>>     >>             though that have absolutely 100% wrong canonical
>> links in
>> >>>     >>             their header.
>> >>>     >>
>> >>>     >>             This one: http://wordpress.org/extend/themes/diguis an
>> >>>     >>             example. It's not popular and hasn't been updated
>> in ages
>> >>>     >>             so I wouldn't normally care too much, but I wanted
>> to use
>> >>>     >>             it as an example. It has the following code:
>> >>>     >>
>> >>>     >>             <?php if(is_single()){ ?><link rel="canonical"
>> href="<?php
>> >>>     >>             echo get_permalink($post->ID),"\n";?>" /><?php }?>
>> >>>     >>             <?php if(is_home() || is_tag() || is_category() ||
>> >>>     >>             is_month() || is_year()){ ?>
>> >>>     >>             <link rel="canonical" href="<?php
>> bloginfo('url');?>"
>> >>>     >>             /><?php echo "\n"; }?>
>> >>>     >>             …. snip ….
>> >>>     >>             <?php } ?>
>> >>>     >>
>> >>>     >>             Using that theme on a live site could kill your
>> rankings
>> >>>     >>             instantly, as it would make all category listings
>> etc have
>> >>>     >>             canonicals linking back to the homepage. In most
>> cases
>> >>>     >>             this would prevent Google from spidering the links
>> to the
>> >>>     >>             posts on those pages.
>> >>>     >>
>> >>>     >>             Now some themes, like Thematic and Hybrid, have
>> somewhat
>> >>>     >>             more sensible canonical functions, which makes
>> this a hard
>> >>>     >>             discussion. I would vote to call it plugin
>> territory
>> >>>     >>             though and keep it out of themes completely. Would
>> love to
>> >>>     >>             hear your opinions.
>> >>>     >>
>> >>>     >>             Best
>> >>>     >>             Joost
>> >>>     >>
>> >>>     >>
>> >>>     >>             _______________________________________________
>> >>>     >>             theme-reviewers mailing list
>> >>>     >>             theme-reviewers at lists.wordpress.org
>> >>>     <mailto:theme-reviewers at lists.wordpress.org>
>> >>>     >>             <mailto:theme-reviewers at lists.wordpress.org
>> >>>     <mailto:theme-reviewers at lists.wordpress.org>>
>> >>>     >>
>> >>>     http://lists.wordpress.org/mailman/listinfo/theme-reviewers
>> >>>     >>
>> >>>     >>         _______________________________________________
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>> >>>     >>         <mailto:theme-reviewers at lists.wordpress.org
>> >>>     <mailto:theme-reviewers at lists.wordpress.org>>
>> >>>     >>
>> http://lists.wordpress.org/mailman/listinfo/theme-reviewers
>> >>>     >
>> >>>     >         _______________________________________________
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>> >>>     <mailto:theme-reviewers at lists.wordpress.org>>
>> >>>     >
>> http://lists.wordpress.org/mailman/listinfo/theme-reviewers
>> >>>     >
>> >>>     >
>> >>>     >     _______________________________________________
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>> >>>     >     http://lists.wordpress.org/mailman/listinfo/theme-reviewers
>> >>>     >
>> >>>     >
>> >>>     >
>> >>>     >
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>> >>>
>> >>>
>> >>>
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>> >
>> >
>> > --
>> > -Doug
>> > _______________________________________________
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