#39973: Adding playbuzz.com as an oEmbed provider
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Reporter: playbuzz | Owner:
Type: feature request | Status: new
Priority: normal | Milestone: Awaiting Review
Component: Embeds | Version: 3.9
Severity: normal | Resolution:
Keywords: reporter-feedback | Focuses:
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Comment (by playbuzz):
* '''Is the service popular enough for core developers to have heard of it
before? Is it “mainstream?”'''
Playbuzz is indeed a mainstream platform: Playbuzz-powered content is
published regularly on over 13,000+ of our editorial partners’s sites,
including: CNBC, The Huffington Post, The Telegraph, MTV, Sports
Illustrated, Sky Sports, USA Today and many more. Commercial partners, for
sponsored content campaigns, include: Unilever, Clinique, Walgreens,
Samsung, Halifax, Ford, American Express and many more. Our content
creators community consists of over 100k creators, and monthly traffic to
our website is at 20 million visits.
Playbuzz is the winner of Digiday Europe’s [http://digiday.com/awards
/financial-times-publisher-year-digiday-awards-europe/ Best Publishing
Platform and Best Brand Platform 2016], and is featured regularly on
leading technology and business publications, such as
[https://techcrunch.com/2016/08/05/playbuzz-impact/ TechCrunch], Business
Insider, [http://mashable.com/2014/10/08/playbuzz-buzzfeed/#33uvO5SbksqY
Mashable], [http://blogs.wsj.com/digits/2016/03/31/disney-saban-invest-in-
content-platform-maker-playbuzz/ The Wall-Street Journal] and more.
* '''If similar services are already supported, how does this service
compare in terms of size, features, and backing?'''
Playbuzz is currently the leading authoring platform for interactive
content, offering users a toolset of over a dozen different interactive
storytelling tools. Content items created using the Playbuzz platform can
be translated to over 40 languages, and combine video, text and visual
features in order to deliver a compelling message to online readers
worldwide. The company operates offices in 7 different locations,
including the US, UK, China, Russia and Israel.
* '''Does this service have a large following on Twitter, Facebook, or
other social media? Is its Twitter account verified?'''
The Playbuzz twitter account is indeed verified. Between our B2C and B2B
channels (Facebook and Twitter), we have over 2.5 million followers on
Facebook, and reach over 112k people on Twitter. In addition, Playbuzz
content was [https://www.newswhip.com/2015/02/the-biggest-facebook-
publishers-of-january-2015/ the most shared on Facebook] in 2015.
* '''Is its oEmbed endpoint clearly established and properly documented?
(Sometimes, they are just a developer’s pet project that may not be
supported.)'''
The oEmbed service was established a couple of years ago, and is being
used ever since. Please find the documentation
[https://publishers.playbuzz.com/academy/how_to/how-to-use-playbuzz-
wordpress-oembed/ here]
* '''Does the oEmbed endpoint work with WordPress’ oEmbed auto-discovery?
If not, could it be made to work with additional HTML tags or attributes
being whitelisted?'''
No, the oEmbed endpoint does not work with the WordPress’ auto-discovery.
Playbuzz does not fit the type of content that can be embedded via non-
whitelisted sites, such as links, blockquotes, and iframes.
* '''Does the service make an effort to build relationships with
developers, such as through robust APIs?'''
The Playbuzz community consists of developers, creators and designers who
seek out new ways to improve the content they create. Our community
managers maintain a close relationship with users, and invite them to be
the first to try new features. In addition, Playbuzz organizes and hosts
meetups for developers in the company’s office in Tel Aviv on a regular
basis.
* '''How old is the service?'''
Playbuzz was founded in 2012 and released its product soon after.
* '''Does it have a well-established Wikipedia article? (Seriously.)'''
Please find the Playbuzz Wikipedia page
[https://en.wikipedia.org/wiki/Playbuzz here]
* '''Has anyone written a WordPress plugin that leverages the service in
some way, whether adding it as an oEmbed provider, creating a shortcode,
or leveraging other APIs of the service? Do these plugins have any
noticeable adoption or traction that would indicate usage and demand?'''
The Playbuzz WordPress plugin supports oEmbed, with over 5000 downloads
and a rapidly growing awareness and popularity among Playbuzz partners,
partially as a result of Playbuzz’s efforts to promoting the adoption of
the Wordpress plugin.
* '''Is the provider frequently proposed?'''
Unknown.
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Ticket URL: <https://core.trac.wordpress.org/ticket/39973#comment:2>
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