[wp-hackers] Permalink Structure - Performance vs. SEO

Otto otto at ottodestruct.com
Wed Jun 15 00:56:27 UTC 2011

On Tue, Jun 14, 2011 at 6:00 PM, Lynne Pope <lynne.pope at gmail.com> wrote:
> If people choose to optimise their URL structure
> for humans (which is always best for SEO anyway)

Humans care about dates. Leaving a date identifier (like the year) out
of the URL is actually de-optimizing the site for humans.

Like it or not, the time of content creation matters *to people*. If I
know a post was written in 2006 then that's substantially different
than if it was written in 2011.

WordPress Posts are time-based and indexed and oriented. If you're
creating content on a continuing basis, then the date of the creation
matters. Not having in the URL is removing critical information that
people use (and which search engines, for the most part, don't).


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