[theme-reviewers] Theme Names

Emil Uzelac emil at uzelac.me
Sat May 10 23:01:12 UTC 2014


Written and verbal guidelines. They are soooo confusing. Let's stick to
what we have here please http://codex.wordpress.org/Theme_Review and I am
positive that Chip will agree.


On Sat, May 10, 2014 at 5:56 PM, Srikanth Koneru <tskk79 at gmail.com> wrote:

> But Business is toooooo generic and fair game according to Chip.
>
>
> On Sun, May 11, 2014 at 4:25 AM, Emil Uzelac <emil at uzelac.me> wrote:
>
>> Dear Reviewers,
>>
>> (*while we hate to Police the names*)
>>
>> Before we do an actual Theme review, can you please check the names first
>> and if the name is not appropriate, don't approve, or even continue with
>> the ticket at all.
>>
>> We have been approving names similar to:
>>
>>    - My Business
>>    - Your Business
>>    - Our Business
>>    - Flat Bootstrap
>>    - Real Bootstrap
>>    - Better Bootstrap
>>    - Good News
>>    - All News
>>    - Real-Estate News
>>
>> That's not good and also makes admins job difficult when we need to
>> reopen the ticket and close as not-approved because of the Theme name.
>>
>> So if we already have a Theme called *Example*, *WP Example* won't be
>> appropriate, therefore should not be approved either.
>>
>> Names must not be related to another Theme and no SEO injected keywords
>> either.
>>
>> This is a full-stop and instant not-approval, no questions asked.
>>
>> Why? Two reasons.
>>
>> 1) Our guideline says:
>>
>>    - Themes are required to use appropriate Theme Names.
>>    - Themes are not to use related Theme names (e.g. WP Twenty Fourteen,
>>    Twenty Fourteen WP, The Twenty Fourteen, etc.) in their name.
>>
>> 2) When Theme name changes it goes into different priority and won't be
>> associated with first submission in anyway. It becomes a totally different
>> beast.
>>
>> This is to avoid confusion, not only for users, but also for authors as
>> well.
>>
>> Once we mark the ticket live there's nothing more we can do about, so if
>> you can, let's try to avoid that please!
>>
>> Thanks,
>> Emil
>>
>>
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>>
>>
>
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