[theme-reviewers] Need Clarification on theme name which is fine as per the guideline and as per the other theme names !

Chip Bennett chip at chipbennett.net
Tue Jul 22 21:11:42 UTC 2014


We're talking in circles. I'm merely explaining the current Guideline.
You're asking for a *new* Guideline.

"Names like divi, avada, kyan, bron are fair/enforceable because those made
up names are not SEO keywords"

Please try to think through that assertion to its logical conclusions,
including all intended and unintended consequences. "SEO Keyword" is not
some fixed definition. It depends on context. Again, I'll use my own Theme
as the example: under your suggestion, "Oenology" would not be a
permissible Theme name, because it is a real word (i.e. not a made-up word)
that could be used for SEO purposes.

So do we throw out the entire English dictionary? And why just the English
dictionary? What about Spanish? Or Latin? or Chinese? And if we don't
blanket-ban dictionary words: who gets to decide the context and intent of
a term used in/as a Theme name, to determine if that use is for "SEO"
purposes or not?

Is that really where you think we should be going?


On Tue, Jul 22, 2014 at 4:02 PM, Srikanth Koneru <tskk79 at gmail.com> wrote:

> I don't agree with :
>
>
> Theme A name: "SEO Keyword" = good
> Theme B name "SEO Keyword by a Bunch of Other SEO Keywords ThemeShop" = bad
>
> I think
>
> Theme A name: "SEO Keyword" = bad
> Theme B name "SEO Keyword by a Bunch of Other SEO Keywords ThemeShop" =
> bad bad bad bad
>
> Names like divi, avada, kyan, bron are fair/enforceable because those made
> up names are not SEO keywords.
>
> All I can do is explain my point and if that is okay with admins, then so
> be it.
>
>
> On Wed, Jul 23, 2014 at 2:15 AM, Chip Bennett <chip at chipbennett.net>
> wrote:
>
>> Your changed example may be the "ground reality", but it is NOT to focus
>> of the quoted Guideline. That's the point I'm trying to make. To be
>> perfectly clear, under the current Guideline:
>>
>> Theme A name: "SEO Keyword" = good
>> Theme B name "SEO Keyword by a Bunch of Other SEO Keywords ThemeShop" =
>> bad
>>
>> "If you want a enforceable, objective, definable and fair naming
>> standards, you should simply ask us to use made up names like divi, avada,
>> kyan, bron"
>>
>> This makes no sense, and is the exact opposite of enforceable, objective,
>> definable, and fair.
>>
>>
>> On Tue, Jul 22, 2014 at 3:38 PM, Srikanth Koneru <tskk79 at gmail.com>
>> wrote:
>>
>>> My changed example is the ground reality, If its not within the purview
>>> of TRT(not sure why it isn't) I was willing to make my case before WP
>>> foundation but Otto seems to speak for them so its not needed anymore.
>>>
>>> If you want a enforceable, objective, definable and fair naming
>>> standards, you should simply ask us to use made up names like divi, avada,
>>> kyan, bron
>>>
>>>
>>> On Wed, Jul 23, 2014 at 1:21 AM, Chip Bennett <chip at chipbennett.net>
>>> wrote:
>>>
>>>> You asked for clarification on the current Guideline. The example I
>>>> gave explains the intent of that Guideline.
>>>>
>>>> Your changed example is something completely different, and not
>>>> something I believe to be within the purview of the TRT.
>>>>
>>>> Take the name of my own Theme, for example: Oenology.
>>>>
>>>> Now, my Theme has nothing to do with Wine, though I take artistic
>>>> license with it in the Theme description and motivation. Are you suggesting
>>>> that my Theme name is acceptable as-is, but if I'd made a wine-related
>>>> Theme, then it would *not* be acceptable, merely because it is a relevant
>>>> SEO keyword?
>>>>
>>>> Sorry, I just can't get behind that. It's not objective, definable,
>>>> enforceable, or fair.
>>>>
>>>>
>>>> On Tue, Jul 22, 2014 at 2:12 PM, Srikanth Koneru <tskk79 at gmail.com>
>>>> wrote:
>>>>
>>>>> Chip,
>>>>>
>>>>> convert this :
>>>>>
>>>>> Theme A name: "Some Name"
>>>>>  Theme B name: "Some Name by Amazing SEO Keywords"
>>>>>
>>>>> to
>>>>>
>>>>> Theme A name: "SEO Keywords"
>>>>> Theme B name: "Some Name by Amazing SEO Keywords"
>>>>>
>>>>> In the former, why are you objecting to Theme B name? because it has
>>>>> "SEO Keywords"
>>>>>
>>>>>
>>>>>
>>>>>
>>>>> On Wed, Jul 23, 2014 at 12:39 AM, Emil Uzelac <emil at uzelac.me> wrote:
>>>>>
>>>>>> ​Nice look + Great support + Great rating = Success​ in directory and
>>>>>> or any other place out there.
>>>>>>
>>>>>> Catchy name is worthless without this.
>>>>>>
>>>>>>
>>>>>>
>>>>>> On Tue, Jul 22, 2014 at 2:06 PM, Srikanth Koneru <tskk79 at gmail.com>
>>>>>> wrote:
>>>>>>
>>>>>>> That is why I said theme should be at least half decent, success
>>>>>>> depends on how many people are actually using it.
>>>>>>>
>>>>>>>
>>>>>>> On Wed, Jul 23, 2014 at 12:32 AM, Otto <otto at ottodestruct.com>
>>>>>>> wrote:
>>>>>>>
>>>>>>>> On Tue, Jul 22, 2014 at 1:46 PM, Srikanth Koneru <tskk79 at gmail.com>
>>>>>>>> wrote:
>>>>>>>>
>>>>>>>>> Otto, which search are you talking about Google or theme directory?
>>>>>>>>>
>>>>>>>>> This is how it works :
>>>>>>>>>
>>>>>>>>> I make a theme, name it "Premium Photography" get it into
>>>>>>>>> directory, I get a url
>>>>>>>>> www.wordpress.org/themes/premium-photography and my credit link
>>>>>>>>> will be <a href="
>>>>>>>>> http://www.wordpress.org/themes/premium-photography">Premium
>>>>>>>>> Photography Theme</a>
>>>>>>>>>
>>>>>>>>> I get downloads from directory which will get me link juice,
>>>>>>>>> combining the link juice and wordpress.org domain authority I am
>>>>>>>>> already in the top 3-7 ranks on google, give it some time to get more
>>>>>>>>> downloads and build links and I am in top 1-3 and I now have a steady
>>>>>>>>> monthly pay check with no effort.
>>>>>>>>>
>>>>>>>>> All you need is a half decent theme and a nice keyword, now if I
>>>>>>>>> get lucky and it gets featured, I can buy a nice car or a house.
>>>>>>>>>
>>>>>>>>>
>>>>>>>> Well, if you think so, then go for it. Best of luck. However, being
>>>>>>>> that I have the actual download and usage stats, let's just say that I have
>>>>>>>> my doubts. :)
>>>>>>>>
>>>>>>>> Names don't matter that much. Your Google-fu is not as strong as
>>>>>>>> you believe it to be. WordPress.org is indeed a major player, but we're not
>>>>>>>> the only game in town, and the truth is that people look for themes based
>>>>>>>> on screenshots and functionality. Names may get you a Google search result,
>>>>>>>> but they don't get a download or usage, and the fact of the matter is that
>>>>>>>> people aren't stupid.
>>>>>>>>
>>>>>>>> -Otto
>>>>>>>>
>>>>>>>>
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>>>>>>>>
>>>>>>>>
>>>>>>>
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>>>>>>>
>>>>>>
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>>>>>
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