[theme-reviewers] Proposal for new guideline

Doug Stewart zamoose at gmail.com
Wed Mar 7 03:09:29 UTC 2012


I forget where I picked this nugget up but it's been in my header for ages:

 	if((is_single() || is_category() || is_page() || is_home()) &&
(!is_paged())){
	?>
	<!-- ok google, index me! -->
	<?php
	}else{
	?>
	<!-- google, please ignore - thanks! -->
	<meta name="robots" content="noindex,follow">
	<?php
	}

Assuming it goes under the same rubric, no?

Also, if we still have Joost's ear: do you see any SEO impact in
having that functionality in the head?

On Tue, Mar 6, 2012 at 5:45 PM, Angelo Bertolli <angelo at bertolli.org> wrote:
> Yes, you guys are right... I can't think of any good reason for a theme
> to use this.
>
> On 03/06/2012 05:42 PM, Chip Bennett wrote:
>> Let me ask a different way: what does rel=canonical or rel=nofollow have
>> to do with *presentation* of content?
>>
>> Let me ask yet another way: what is the potential impact of changing
>> Themes, if rel=canonical or rel=nofollow are defined *by the Theme*?
>>
>> Chip
>>
>> On Tue, Mar 6, 2012 at 4:30 PM, Angelo Bertolli <angelo at bertolli.org
>> <mailto:angelo at bertolli.org>> wrote:
>>
>>     So are theme developers also restricted from using nofollow?  It is
>>     functional.
>>
>>     I don't think theme developers should be restricted from using
>>     rel="canonical" just because some of them may use it wrong, or because
>>     Google treats it a certain way for search results.
>>
>>     On 03/06/2012 05:24 PM, Chip Bennett wrote:
>>     > The criterion for me is Presentational vs Functinoal. I think that
>>     > rel=canonical clearly falls under "Functional", and therefore is Plugin
>>     > territory.
>>     >
>>     > Chip
>>     >
>>     > On Tue, Mar 6, 2012 at 4:23 PM, Emil Uzelac <emil at themeid.com
>>     <mailto:emil at themeid.com>
>>     > <mailto:emil at themeid.com <mailto:emil at themeid.com>>> wrote:
>>     >
>>     >     I was reading from my phone....
>>     >
>>     >     I agree that Themes should not mess with rel="canonical" at all.
>>     >     Majority people are devs not SEO consultants. Required not to
>>     use is
>>     >     what I believe we should do.
>>     >
>>     >     On Mar 6, 2012 4:17 PM, "Joost de Valk" <joost at yoast.com
>>     <mailto:joost at yoast.com>
>>     >     <mailto:joost at yoast.com <mailto:joost at yoast.com>>> wrote:
>>     >
>>     >         It has nothing to do with using my plugin or not. It's
>>     something
>>     >         even my plugin can't fix :-)
>>     >
>>     >         Best,
>>     >         Joost
>>     >
>>     >         Sent from my iPhone
>>     >
>>     >         On 6 mrt. 2012, at 23:14, Emil Uzelac <emil at themeid.com
>>     <mailto:emil at themeid.com>
>>     >         <mailto:emil at themeid.com <mailto:emil at themeid.com>>> wrote:
>>     >
>>     >>         If they do not use your plugin would this hurt the SEO?
>>     >>
>>     >>         On Mar 6, 2012 3:47 PM, "Joost de Valk" <joost at yoast.com
>>     <mailto:joost at yoast.com>
>>     >>         <mailto:joost at yoast.com <mailto:joost at yoast.com>>> wrote:
>>     >>
>>     >>             Hi all,
>>     >>
>>     >>             tldr version: I would like a guideline that tells theme
>>     >>             developers to /not/ include a rel=canonical link in their
>>     >>             theme as it hurts people more than it helps in a lot
>>     of cases.
>>     >>
>>     >>             long version:
>>     >>
>>     >>             As some of you probably know, I do a lot of SEO
>>     >>             consultancy. Some of it is related to people who have
>>     >>             suddenly lost all their rankings and want me to help fix
>>     >>             it for them. Today I helped out a blogger, unpaid because
>>     >>             I just liked his blog as it was about children with Down
>>     >>             Syndrome.
>>     >>
>>     >>             He had recently switched themes /and /started using my
>>     >>             WordPress SEO plugin, and of course he was blaming my
>>     >>             plugin for his sudden loss of rankings. What I found out
>>     >>             though, was that the theme had the following rel=canonical
>>     >>             link in the header.php:
>>     >>
>>     >>             <link rel="canonical" href="<?php echo home_url(); ?>" />
>>     >>
>>     >>             above the call to wp_head. This was causing each
>>     >>             individual post to have a canonical point back to the
>>     >>             homepage. Now you should know that Google especially sees
>>     >>             a canonical as somewhat of a "soft 301 redirect". It
>>     >>             basically takes a page that has a canonical pointing
>>     >>             elsewhere out of the rankings. The effect is quite
>>     dramatic.
>>     >>
>>     >>             This was a premium theme, whose authors I have since
>>     >>             emailed. It got me thinking though: is this in the WP.org
>>     >>             <http://WP.org> guidelines? Apparently, it's not.
>>     >>             WordPress itself adds a rel="canonical" through wp_head on
>>     >>             single pages, and there's a patch in Trac to add it on
>>     >>             more pages. There are several themes in the repository
>>     >>             though that have absolutely 100% wrong canonical links in
>>     >>             their header.
>>     >>
>>     >>             This one: http://wordpress.org/extend/themes/digu is an
>>     >>             example. It's not popular and hasn't been updated in ages
>>     >>             so I wouldn't normally care too much, but I wanted to use
>>     >>             it as an example. It has the following code:
>>     >>
>>     >>             <?php if(is_single()){ ?><link rel="canonical" href="<?php
>>     >>             echo get_permalink($post->ID),"\n";?>" /><?php }?>
>>     >>             <?php if(is_home() || is_tag() || is_category() ||
>>     >>             is_month() || is_year()){ ?>
>>     >>             <link rel="canonical" href="<?php bloginfo('url');?>"
>>     >>             /><?php echo "\n"; }?>
>>     >>             …. snip ….
>>     >>             <?php } ?>
>>     >>
>>     >>             Using that theme on a live site could kill your rankings
>>     >>             instantly, as it would make all category listings etc have
>>     >>             canonicals linking back to the homepage. In most cases
>>     >>             this would prevent Google from spidering the links to the
>>     >>             posts on those pages.
>>     >>
>>     >>             Now some themes, like Thematic and Hybrid, have somewhat
>>     >>             more sensible canonical functions, which makes this a hard
>>     >>             discussion. I would vote to call it plugin territory
>>     >>             though and keep it out of themes completely. Would love to
>>     >>             hear your opinions.
>>     >>
>>     >>             Best
>>     >>             Joost
>>     >>
>>     >>
>>     >>             _______________________________________________
>>     >>             theme-reviewers mailing list
>>     >>             theme-reviewers at lists.wordpress.org
>>     <mailto:theme-reviewers at lists.wordpress.org>
>>     >>             <mailto:theme-reviewers at lists.wordpress.org
>>     <mailto:theme-reviewers at lists.wordpress.org>>
>>     >>
>>     http://lists.wordpress.org/mailman/listinfo/theme-reviewers
>>     >>
>>     >>         _______________________________________________
>>     >>         theme-reviewers mailing list
>>     >>         theme-reviewers at lists.wordpress.org
>>     <mailto:theme-reviewers at lists.wordpress.org>
>>     >>         <mailto:theme-reviewers at lists.wordpress.org
>>     <mailto:theme-reviewers at lists.wordpress.org>>
>>     >>         http://lists.wordpress.org/mailman/listinfo/theme-reviewers
>>     >
>>     >         _______________________________________________
>>     >         theme-reviewers mailing list
>>     >         theme-reviewers at lists.wordpress.org
>>     <mailto:theme-reviewers at lists.wordpress.org>
>>     >         <mailto:theme-reviewers at lists.wordpress.org
>>     <mailto:theme-reviewers at lists.wordpress.org>>
>>     >         http://lists.wordpress.org/mailman/listinfo/theme-reviewers
>>     >
>>     >
>>     >     _______________________________________________
>>     >     theme-reviewers mailing list
>>     >     theme-reviewers at lists.wordpress.org
>>     <mailto:theme-reviewers at lists.wordpress.org>
>>     >     <mailto:theme-reviewers at lists.wordpress.org
>>     <mailto:theme-reviewers at lists.wordpress.org>>
>>     >     http://lists.wordpress.org/mailman/listinfo/theme-reviewers
>>     >
>>     >
>>     >
>>     >
>>     > _______________________________________________
>>     > theme-reviewers mailing list
>>     > theme-reviewers at lists.wordpress.org
>>     <mailto:theme-reviewers at lists.wordpress.org>
>>     > http://lists.wordpress.org/mailman/listinfo/theme-reviewers
>>     _______________________________________________
>>     theme-reviewers mailing list
>>     theme-reviewers at lists.wordpress.org
>>     <mailto:theme-reviewers at lists.wordpress.org>
>>     http://lists.wordpress.org/mailman/listinfo/theme-reviewers
>>
>>
>>
>>
>> _______________________________________________
>> theme-reviewers mailing list
>> theme-reviewers at lists.wordpress.org
>> http://lists.wordpress.org/mailman/listinfo/theme-reviewers
> _______________________________________________
> theme-reviewers mailing list
> theme-reviewers at lists.wordpress.org
> http://lists.wordpress.org/mailman/listinfo/theme-reviewers



-- 
-Doug


More information about the theme-reviewers mailing list